GSBC gets bitch-slapped by Financial Mail, then aka

August 22, 2007 by Dave Haynes

My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at …

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Using in-store TV for brand identity not a great approach

July 25, 2007 by Dave Haynes

The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it …

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Teenagers actually notice digital signs in malls

July 24, 2007 by Dave Haynes

It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody …

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A different ROI model for menu boards

July 16, 2007 by Dave Haynes

I have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw …

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Is that to stay or go?

July 10, 2007 by Dave Haynes

A Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry.  Forget menu boards and seating …

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Wireless power closer to reality

July 3, 2007 by Dave Haynes

  James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured …

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Measuring audiences with gadgets

July 3, 2007 by Dave Haynes

After a slightly noxious foray into advertorial (the president of a company that uses Windows and sponsors the site examining the merits of Windows …

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See-through LCD an alternative to window projection?

June 29, 2007 by Dave Haynes

The New Launches blog has a post up about a Japanese company, called Active Inc.,  with a new type of LCD that has transparent …

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Data on retail dwell times

June 29, 2007 by Dave Haynes

I came across research this morning from the Mystery Shopping Providers Association, a trade organization for all those companies that send people into stores …

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A screen in a newspaper box? Hmmm…

June 23, 2007 by Dave Haynes

My irrational fear of electrocuting myself, coupled with my limited IQ, has kept me from joining the community of propeller-heads who like to stick computers …

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Experiential media at InfoComm

June 22, 2007 by Dave Haynes

I ran into Shaun and Vita from Vancouver’s 2C Visual Communications as my stint at InfoComm was winding down. The couple has been in …

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Window-shopping, and buying

June 22, 2007 by Dave Haynes

If you are walking along one of the tonier blocks in London in the next few weeks you will be able to stop in …

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