E Ink's capabilities (and possibilities) continue to grow

May 4, 2011 by Dave Haynes

With LCD technology costs so low and its use so pervasive, the demand for electronic ink in advertising and marketing would seem to be …

BUSINESS, Gear, News, PROJECTS, Sightings, TECHNOLOGY

Alpha Video opens ready-to-serve content store

May 4, 2011 by Dave Haynes

We’re starting to see more content suppliers create original or re-purpose existing material to sell and re-sell across the sector. The latest is Twin …

BUSINESS, Content, CREATIVE, News, PROJECTS, Sightings

1 Comments

Italian virtual drapes aimed at interactive retailing

May 4, 2011 by Dave Haynes

I’ve been trading emails for the last few days with Massimo Barbieri, the sales and marketing director for an Italian software firm, Hypersoft, that …

Newcomers, PROJECTS, Sightings

Separated at birth?

May 3, 2011 by Dave Haynes

PROJECTS, Sightings

QR Codes at POS drive 16K daily deals coupons in two weeks

April 29, 2011 by Dave Haynes

On the heels of the RMG Networks announcements with BlueBite and Groupon yesterday in San Francisco comes word of a network that’s had hundreds …

Gear, PROJECTS, retail, Sightings, TECHNOLOGY

New Lexus hybrid jumps from old LA hotel walls

April 28, 2011 by Dave Haynes

Here’s video from the recent Earth Day (well, night in this case) promotional launch for the new CT 200h hybrid. Pearl Media used the …

PROJECTS, Sightings

Putting the social buzz in venues by going big

April 26, 2011 by Dave Haynes

Think about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and …

Content, CREATIVE, Opinion, PROJECTS, Sightings

Sears Canada using Skype video and screens to drive fashion buying

April 22, 2011 by Dave Haynes

Sears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers …

Gear, PROJECTS, retail, Sightings, TECHNOLOGY

If you develop content in the digital signage sector, read this stuff! And yes, that's an order.

April 20, 2011 by Dave Haynes

If you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the …

Content, CREATIVE, Opinion, PROJECTS, Sightings

Digital OOH Forum: The method behind Target's interactive gaming area

April 14, 2011 by Dave Haynes

Trevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on …

BUSINESS, Events, Gear, PROJECTS, Sightings, TECHNOLOGY

Insteo's Twitter visualizations used for Ulster election meet-ups

April 13, 2011 by Dave Haynes

This is pretty interesting. The U.K. digital marketing agency Blue Apricot is working with U-TV, or Ulster Television, on a series of special election …

PROJECTS, Sightings

It's free, well, free-ish, well … ummm

April 6, 2011 by Dave Haynes

The “free” software guys are eternally interesting with their tortured approach to marketing. Consider the following news: Saudi Aramco ranks first among oil companies …

Opinion, PROJECTS, Sightings