This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair
November 23, 2018 by Dave Haynes
This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and …
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Scott Kolber Of Roadify On Organizing Transit Data For The Masses
November 21, 2018 by Dave Haynes
Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and …
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Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC
November 19, 2018 by Dave Haynes
Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth …
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BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics
November 16, 2018 by Dave Haynes
BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than …
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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
November 15, 2018 by Dave Haynes
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …
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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
November 14, 2018 by Dave Haynes
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down …
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Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
November 14, 2018 by Dave Haynes
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …
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LED Light Displays Show The Ebb And Flow Of Boston’s Tides, Using Data Visualization
November 8, 2018 by Dave Haynes
This is one of those projects that treads the line between light and signage – though I’d probably argue it’s much more about lighting. …
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Rich Ventura Goes Deep On ALP – NEC’s New Retail Analytics Platform
October 31, 2018 by Dave Haynes
NEC Display has been fairly quietly involved in analytics for a long time now, but it just got very serious and noisy about that …
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Understanding Programmatic Digital Out Of Home In One Easy Post
October 25, 2018 by sixteenninewpadmin
Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH …
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NEC Launches Retail Intelligence Platform, Called ALP
October 24, 2018 by Dave Haynes
NEC Display just got into the retail intelligence business, launching ALP – short for Analytics Learning Platform. It’s a subscription-based retail intelligence program that …
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Rick Wood On The Eight Second Rule For Transit Displays, And E-Paper At Your Bus Stop
October 24, 2018 by Dave Haynes
Rick Wood’s company was founded to bring some order and logic to how mass transport systems present information – like routes and schedules – …
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