Digital OOH In The Works For Astral Media

September 27, 2011 by Dave Haynes

We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …

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United Airlines’ media wing tunes ads to destination

September 14, 2011 by Dave Haynes

I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of …

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Touch me and tell me how you’d vote

September 9, 2011 by Dave Haynes

The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but …

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Data mining start-up PlaceIQ sees nice fit with Digital OOH

September 9, 2011 by Dave Haynes

One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan …

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Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale

September 2, 2011 by Dave Haynes

Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls …

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Another overpriced sector report, another mild tizzy

August 26, 2011 by Dave Haynes

Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …

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A closer look at iSign-Pinpoint Digital OOH deal

August 4, 2011 by Dave Haynes

Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by …

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Three in five Americans see Digital OOH ads each month: DPAA-backed research

August 2, 2011 by Dave Haynes

New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …

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Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast

July 13, 2011 by Dave Haynes

The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, …

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iGotcha tees up golf-focused Digital OOH network

July 12, 2011 by Dave Haynes

Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out …

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Digital billboard energy costs dropping substantially: report

July 12, 2011 by Dave Haynes

We have long heard how the costs of big LED billboards have dropped substantially over the past 10 years, and how that is driving …

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Little Book of DOOH 2 is out

July 8, 2011 by Dave Haynes

My friends (and clients) at Al Barq Digital produced a clever little series called the Little Book of DOOH, micro-books that are intended to …

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