GSTV Gas Station DOOH Screens Add Content Tie-Ups With Gaming, Influencer Marketing Publishers
March 22, 2024 by Dave Haynes
It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on …
Read more
Creative Shop, Media Company Partner With London’s Flannels Store On Big 37-Screen Cube On Oxford Street
March 22, 2024 by Dave Haynes
On the heels of news that the giant Picadilly Lights digital ad board in central London is getting a companion experiential space, seemingly competing …
Read more
Picadilly Lights Billboard Owners Adding Outernet-Style Experiential Space Below Screen
March 21, 2024 by Dave Haynes
Hat Tip AV Interactive for first writing about this … The commercial property and investment group that owns the big Piccadilly Lights digital OOH …
Read more
Loop Media Board Shows Door To Most Of C-Suite, Starts Layoffs, In Wake Of Ops And Finances Review
March 19, 2024 by Dave Haynes
The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d …
Read more
Key-Copying Kiosk Company Has Ad Network Of More Than 4,200 Screens In US Retail
March 18, 2024 by Dave Haynes
Anyone who has been in the digital signage industry for a few years knows how there are always newbie entrepreneurs excited about launching networks …
Read more
Several Factors, Market Conditions, Can Make Global OOH/DOOH Business Thrive: WOO
March 14, 2024 by Dave Haynes
The World Out of Home Organization just wrapped up a three-day Africa-focused forum in gorgeous Cape Town, with WOO President Tom Goddard laying out …
Read more
Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election
March 8, 2024 by Dave Haynes
In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American …
Read more
Mall-Centric DOOH Network Lightbox Winding Down Business Operations
March 7, 2024 by Dave Haynes
The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with …
Read more
Top 5 Trends In Digital Signage To Watch In 2024
March 1, 2024 by Julian Arcila
Guest Post: Julián Arcila Annually, industries forecast the key trends for the forthcoming year, and the digital signage sector is no different. Indeed, the …
Read more
LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block
March 1, 2024 by Dave Haynes
Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site …
Read more
New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments
February 28, 2024 by Dave Haynes
The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …
Read more
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers
February 27, 2024 by Dave Haynes
I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do …
Read more