Hivestack Acquired By Ad Tech Firm Perion In $100M Cash Deal

December 12, 2023 by Dave Haynes

The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited …

Read more

Narrow Pitch Outdoor Is LED’s Next Big Leap Forward

December 1, 2023 by Larry Zoll

Guest post: Larry Zoll, LED Studio We’re fortunate to work in an industry that innovates quickly, changes the way people interact with their surroundings …

Read more

UK DOOH Owner Swapping Out Roadside LED Displays For New Ones That Reduce Energy Bills By Third

November 28, 2023 by Dave Haynes

LED manufacturers are starting to get their collective heads around energy consumption levels becoming a deciding factor for some of their biggest customers, like …

Read more

London Borough Seeking End To Deal For DOOH-Driven Smart City Transit Shelters That Were Promised But Never Delivered

November 24, 2023 by Dave Haynes

A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up …

Read more

Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens

November 22, 2023 by Dave Haynes

Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. …

Read more

DPAA Posts Videos Of Last Month’s 2023 NYC Global Summit Sessions

November 21, 2023 by Dave Haynes

Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, …

Read more

Bus Shelter DOOH Display Made Into Taverna Door To Market Mamma Mia Dinner Theater In Sweden

November 20, 2023 by Dave Haynes

Hat Tip to Tim Rowe of OOH Insider for pointing out this campaign in Sweden, which nicely shows how digital street furniture can be …

Read more

UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure

November 14, 2023 by Dave Haynes

The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that …

Read more

Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales

November 10, 2023 by Dave Haynes

Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with …

Read more

Canada’s Bell Media Launches Ad Tech That Syncs Digital Billboards With Radio Ads

November 9, 2023 by Dave Haynes

Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor …

Read more

Canadian DOOH Screens To Go (Almost) Black For Two Minutes Nov. 11 To Honor Veterans

November 8, 2023 by Dave Haynes

This is a nice initiative – a push to have digital out of home screens go black for two minutes in Canada on November …

Read more

US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage

November 7, 2023 by Dave Haynes

A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to …

Read more