More details on the IndoorDIRECT-Taco Bell Digital OOH deal
July 7, 2011 by Dave Haynes
The IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it …
Read morePattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system
July 7, 2011 by Dave Haynes
When Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying …
Read moreCanadian Digital OOH health network now reps 95% of country's installed base
July 6, 2011 by Dave Haynes
There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …
Read moreenVu grows interactive mall network by more than 50% through new REIT deal
July 6, 2011 by Dave Haynes
enVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping …
Read moreADstruc newest player in online-driven Digital OOH buying and selling
July 6, 2011 by Dave Haynes
Media people I have spoken with see a time, not that far off, when a substantial amount of the Digital OOH ad inventory out …
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DPAA tracks big jump in media planning intentions for Digital OOH
July 5, 2011 by Dave Haynes
Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …
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THIS is how to develop a Digital OOH media kit
July 5, 2011 by Dave Haynes
UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …
Read moreGannett's bailing on hyperlocal a cautionary note for smaller DOOH networks
July 4, 2011 by Dave Haynes
An interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the …
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