Shopfront Windows Projection-Mapped In Chicago To Push Dua Lipa Concert Tickets
September 20, 2024 by Dave Haynes
This is a nice, simple example of using projection-mapping on the windows of a presumably empty retail space in Chicago, driving ticket sales for …
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DOOH-Driven EV Charging Network Starts Rollout In Canada; Prospects Shaky Based On History Of These Efforts
September 20, 2024 by Dave Haynes
I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV …
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Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences
September 20, 2024 by Dave Haynes
The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention …
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Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead
September 19, 2024 by Dave Haynes
Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an …
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South Africa OOH Media Adds Screens To Delivery Scooters, Incorporated In Larger Ad Buys
September 17, 2024 by Dave Haynes
Putting digital out of home-focused screens on delivery vehicles is a fairly well-established tactic for media companies, but a South African effort does things …
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Transport For London Renews Giant Ad Concessions For Rail And Bus Systems
September 16, 2024 by Dave Haynes
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners …
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Billboard-Sized Video Walls Now Greet Int’l Travellers As They Stumble Off Long Flights To Melbourne
September 11, 2024 by Dave Haynes
Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when …
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Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform
September 10, 2024 by Dave Haynes
The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, …
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Barcelona’s First Big LED Marquee Goes Up In Marina For America’s Cup, And Will Stay When The Boats Sail Away
August 30, 2024 by Dave Haynes
The famed America’s Cup sailing competition has started in the waters off Barcelona, and one of the new features down at the city’s marina …
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Fake And Faux OOH Are Becoming More And More Fact
August 28, 2024 by Dave Haynes
Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what …
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Quebecor Acquires One Of Canada’s Longest-Running DOOH Networks, NEO-OOH
August 27, 2024 by Dave Haynes
One of the longest-running digital OOH and conventional OOH media companies – Montreal-based NEO OOH – has reached a deal to be acquired by …
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This Cell Tower In Oman Doubles As Giant Digital DOOH Ad Totem
August 26, 2024 by Dave Haynes
Hat tip to Damian Rezner, COO of Poland’s Screen Network, for noting this project on Linkedin … Cell phone towers have been disguised as …
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