Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO

June 7, 2024 by Dave Haynes

Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …

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Miracle Mile Shops On LV Strip Complete Huge LED Displays Facelift

June 6, 2024 by Dave Haynes

There’s always new stuff to see in Las Vegas, particularly along a main drag that has casino-resort operators steadily trying to out-bling one another. …

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Dubai’s Elevision Expands Its Lift Screen Network To UK Market

June 5, 2024 by Dave Haynes

A digital OOH company that puts screens in high rise elevators is expanding from the United Arab Emirates to the United Kingdom, with Elevision …

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STRATACACHE Announces 2nd Acquisition In 24 Hours – Toronto’s Dot2Dot Communications

June 4, 2024 by Dave Haynes

It is apparently M&A Day around STRATACACHE HQ, with news of a second company added to the larger business family – the small Toronto-area …

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Big Roadside LED Ad Board Catches Fire In Malaysia, Briefly Trapping Maintenance Workers On Top Of Burning Screen

June 3, 2024 by Dave Haynes

A big LED ad board along a major roadway on the outskirts of Kuala Lumpur in Malaysia caught fire on Friday, trapping nine workers …

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Atmosphere Joins Place-Based Streaming TV Rival Loop In Announcing Layoffs

June 3, 2024 by Dave Haynes

The other company that’s been on a tear in recent years make free, DOOH ad-supported streaming TV channels available to businesses has also now …

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Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors

May 21, 2024 by Dave Haynes

I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me …

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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others

May 17, 2024 by Dave Haynes

The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …

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US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA

May 17, 2024 by Dave Haynes

The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first …

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Video: Series Of LED Light Strips Create Illusion Of Full Motion Video Ads In Subway Cars

May 14, 2024 by Dave Haynes

I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital …

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LED Mainstreamed: Almost 4,500 Sq. Ft. Of LED On Parking Garage In Detroit’s Entertainment District

May 13, 2024 by Dave Haynes

If you needed any more evidence of LED mainstreaming, this is almost 4,500 sq. ft. of LED display on a parking garage in downtown …

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Broadsign Broadens European Reach With Acquisition Of Dutch DOOH DSP OutMoove

May 13, 2024 by Dave Haynes

Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced …

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