CDSA is now CODA

November 14, 2007 by Dave Haynes

Forget the Canadian Digital Signage Association. It is now the Canadian Out-of-Home Digital Association, or CODA. As a guy who spent a bunch of …

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Office lobby network tests well with audiences: Arbitron

November 13, 2007 by Dave Haynes

Large screens parked in the lobbies of busy office towers go over well with the people who work in those buildings, according to an …

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The Digital Signage Association?

November 9, 2007 by Dave Haynes

Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated …

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Is Google finally dipping toe in our waters?

November 8, 2007 by Dave Haynes

As reported on CNN’s website: As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands …

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The DNA of Digital Signage

October 31, 2007 by Dave Haynes

  I mentioned last week that I was in Montreal and was around for a presentation by Phil Lenger, of New York’s Show and …

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Loto-Quebec's digital signage drives lottery ticket sales

October 27, 2007 by Dave Haynes

POPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able …

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Digicurvers adapt code of ethics

October 27, 2007 by Dave Haynes

Well, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately …

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SeeSaw research: This stuff works

October 24, 2007 by Dave Haynes

Networked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage. …

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GSBC seems to have left our industry behind

October 19, 2007 by Dave Haynes

Mere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking …

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Stock footage for digital signage

October 17, 2007 by Dave Haynes

There are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort …

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Welcome to Y2K guys!

October 17, 2007 by Dave Haynes

Everyone, please give a warm welcome to the PR people at Media Tile, who this morning announced the signage-in-a-box company has entered the 21st …

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Retailers getting more sophisticated about their stores being media

October 15, 2007 by Dave Haynes

I just stumbled across a piece from Ad Age that has been out for a couple of weeks now and goes into great detail …

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