Times Square Interactive Promo Bridges Digital And Social (For A Change)

August 30, 2012 by Dave Haynes

How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not …

Read more

The Basics: Using Sticky Content To Drive Viewership

August 30, 2012 by Dave Haynes

The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …

Read more

Coca-Cola And Telstra Roll Out 3,000 Digital Signs In Australia

August 30, 2012 by Dave Haynes

Telstra, the big Aussie telecoms company, has done a deal with Coca-Cola Amatil (CCA), the beverage company’s bottler down under, to put some 3,000 …

Read more

Project Profile: Interactive Wayfinders At Upstate NY Mall

August 29, 2012 by Dave Haynes

Erin Doherty from Four Winds Interactive sent along a nice piece from the Syracuse Post-Standard that profiles an expanded shopping mall in that city …

Read more

Building The List: Who Does Digital Signage Creative?

August 29, 2012 by Dave Haynes

I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …

Read more

Locamoda Tweet Visuals At RNC Convention

August 29, 2012 by Dave Haynes

Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research …

Read more

DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention

August 29, 2012 by Dave Haynes

Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans …

Read more

Neil Armstrong Honored On 963 Digital Billboards In US

August 28, 2012 by Dave Haynes

This is a really nice gesture. Clear Channel Outdoor is running a file on all 963 of its digital boards in 37 DMAs honoring …

Read more

PRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network

August 28, 2012 by Dave Haynes

ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has …

Read more

NBA Tweets Taken For Spin With Interactive Wall

August 28, 2012 by Dave Haynes

The NBA used a nice interactive social media wall to welcome fans at a pop-up facility that ran in London’s Covent Gardens during the …

Read more

Symon Beefs Up Senior Team With Three Hires

August 28, 2012 by Dave Haynes

Symon Communications has been beefing up its sales leadership, bringing on three keys in key roles in August. Dave Carbone has left from Hewlett …

Read more

Lil Wayne’s Projection-Mapped Mannequins

August 24, 2012 by Dave Haynes

If you can projection map a church, doing the same on a couple of retail mannequins would have to be dead-easy. Still, a project …

Read more