Times Square Interactive Promo Bridges Digital And Social (For A Change)
August 30, 2012 by Dave Haynes
How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not …
Read moreThe Basics: Using Sticky Content To Drive Viewership
August 30, 2012 by Dave Haynes
The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …
Read moreCoca-Cola And Telstra Roll Out 3,000 Digital Signs In Australia
August 30, 2012 by Dave Haynes
Telstra, the big Aussie telecoms company, has done a deal with Coca-Cola Amatil (CCA), the beverage company’s bottler down under, to put some 3,000 …
Read moreProject Profile: Interactive Wayfinders At Upstate NY Mall
August 29, 2012 by Dave Haynes
Erin Doherty from Four Winds Interactive sent along a nice piece from the Syracuse Post-Standard that profiles an expanded shopping mall in that city …
Read moreBuilding The List: Who Does Digital Signage Creative?
August 29, 2012 by Dave Haynes
I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …
Read moreLocamoda Tweet Visuals At RNC Convention
August 29, 2012 by Dave Haynes
Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research …
Read moreDNC Books Anti-Romney Spots On Digital Board Facing Republican Convention
August 29, 2012 by Dave Haynes
Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans …
Read moreNeil Armstrong Honored On 963 Digital Billboards In US
August 28, 2012 by Dave Haynes
This is a really nice gesture. Clear Channel Outdoor is running a file on all 963 of its digital boards in 37 DMAs honoring …
Read morePRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network
August 28, 2012 by Dave Haynes
ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has …
Read moreNBA Tweets Taken For Spin With Interactive Wall
August 28, 2012 by Dave Haynes
The NBA used a nice interactive social media wall to welcome fans at a pop-up facility that ran in London’s Covent Gardens during the …
Read moreSymon Beefs Up Senior Team With Three Hires
August 28, 2012 by Dave Haynes
Symon Communications has been beefing up its sales leadership, bringing on three keys in key roles in August. Dave Carbone has left from Hewlett …
Read moreLil Wayne’s Projection-Mapped Mannequins
August 24, 2012 by Dave Haynes
If you can projection map a church, doing the same on a couple of retail mannequins would have to be dead-easy. Still, a project …
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