Projects: Christie’s Experiential, Organic, Video-Filled Canadian Lobby
December 3, 2013 by Dave Haynes
I was in this lobby when you still had to wear a hard hat and safety boots, so it’s very cool to see a …
Read moreDOOHgood Spots Running In Finland
December 2, 2013 by Dave Haynes
Here’s a shot of a DOOHgood campaign for Typhoon Haiyan relief running in a shopping mall in Finland, thanks to JC Decaux and BeatPixels. …
Read moreProjects: Verizon Opens Over The Top Destination Store
December 2, 2013 by Dave Haynes
Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN. …
Read moreWatch This Ticker-Filled Screen For Three Minutes And Then Spontaneously Combust
November 27, 2013 by Dave Haynes
Capital Networks is a loyal supporter of this blog, and my first digital signage vendor waaay back in 1999 when I got into this …
Read moreMcD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study
November 26, 2013 by Dave Haynes
ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still …
Read moreDigital Dividers Get Brand Messages On Grocery Conveyors
November 26, 2013 by Dave Haynes
We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their …
Read moreIf The Battle’s About Optics, The DSA Just Shot A Foot Off
November 25, 2013 by Dave Haynes
The bills have to get covered and paid. Got it. But I am really not sure an organization that exists for the betterment and advancement …
Read moreFlixio’s Festive Food Fight
November 21, 2013 by Dave Haynes
Portland-based digital signage creative shop Flixio (they do other stuff, too) has sent out a very nicely done reverse food fight thing showing, I …
Read moreProjects: Barney’s New York Projection Mapping In Holiday Windows
November 21, 2013 by Dave Haynes
Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale …
Read moreAdAge: Digital OOH’s Success Path Riddled With Roadblocks
November 21, 2013 by Dave Haynes
Advertising Age doesn’t exactly cover the hell out of the digital out of home sector (six mentions in 2013), but the trade publication did …
Read moreElection Over, Digital Signage Won, Nothing Else Was Second
November 21, 2013 by Dave Haynes
There are numerous things that make me crazy about this space, but two of the biggest are people STILL using the circa 1996 Content …
Read moreProjects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall
November 20, 2013 by Dave Haynes
eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in …
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