Projects: Christie’s Experiential, Organic, Video-Filled Canadian Lobby

December 3, 2013 by Dave Haynes

I was in this lobby when you still had to wear a hard hat and safety boots, so it’s very cool to see a …

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DOOHgood Spots Running In Finland

December 2, 2013 by Dave Haynes

Here’s a shot of a DOOHgood campaign for Typhoon Haiyan relief running in a shopping mall in Finland, thanks to JC Decaux and BeatPixels. …

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Projects: Verizon Opens Over The Top Destination Store

December 2, 2013 by Dave Haynes

Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN. …

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Watch This Ticker-Filled Screen For Three Minutes And Then Spontaneously Combust

November 27, 2013 by Dave Haynes

Capital Networks is a  loyal supporter of this blog, and my first digital signage vendor waaay back in 1999 when  I got into this …

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McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study

November 26, 2013 by Dave Haynes

ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still …

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Digital Dividers Get Brand Messages On Grocery Conveyors

November 26, 2013 by Dave Haynes

We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their …

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If The Battle’s About Optics, The DSA Just Shot A Foot Off

November 25, 2013 by Dave Haynes

The bills have to get covered and paid. Got it. But I am really not sure an organization that exists for the betterment and advancement …

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Flixio’s Festive Food Fight

November 21, 2013 by Dave Haynes

Portland-based digital signage creative shop Flixio (they do other stuff, too) has sent out a very nicely done reverse food fight thing showing, I …

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Projects: Barney’s New York Projection Mapping In Holiday Windows

November 21, 2013 by Dave Haynes

Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale …

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AdAge: Digital OOH’s Success Path Riddled With Roadblocks

November 21, 2013 by Dave Haynes

Advertising Age doesn’t exactly cover the hell out of the digital out of home sector (six mentions in 2013), but the trade publication did …

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Election Over, Digital Signage Won, Nothing Else Was Second

November 21, 2013 by Dave Haynes

There are numerous things that make me crazy about this space, but two of the biggest are people STILL using the circa 1996 Content …

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Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall

November 20, 2013 by Dave Haynes

eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in …

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