Digital Dividers Get Brand Messages On Grocery Conveyors

November 26, 2013 by Dave Haynes

We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their …

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If The Battle’s About Optics, The DSA Just Shot A Foot Off

November 25, 2013 by Dave Haynes

The bills have to get covered and paid. Got it. But I am really not sure an organization that exists for the betterment and advancement …

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Flixio’s Festive Food Fight

November 21, 2013 by Dave Haynes

Portland-based digital signage creative shop Flixio (they do other stuff, too) has sent out a very nicely done reverse food fight thing showing, I …

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Projects: Barney’s New York Projection Mapping In Holiday Windows

November 21, 2013 by Dave Haynes

Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale …

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AdAge: Digital OOH’s Success Path Riddled With Roadblocks

November 21, 2013 by Dave Haynes

Advertising Age doesn’t exactly cover the hell out of the digital out of home sector (six mentions in 2013), but the trade publication did …

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Election Over, Digital Signage Won, Nothing Else Was Second

November 21, 2013 by Dave Haynes

There are numerous things that make me crazy about this space, but two of the biggest are people STILL using the circa 1996 Content …

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Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall

November 20, 2013 by Dave Haynes

eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in …

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If Google Opened Stores In Malls, What Would They Look Like …

November 20, 2013 by Dave Haynes

Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday …

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Projects: Aerva Rolls Out Big POP Network For Brewer

November 19, 2013 by Dave Haynes

Boston-based Aerva has pushed out a brief release about a deal that could see as many as 2,000 c-stores in the US installed with …

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2014 Preset Group Digital Signage Expo Mixer Taking Shape

November 19, 2013 by Dave Haynes

Planning for the 2014 Preset Mixer started, in some ways, right after the 2013 edition. We loved the space, so we put a hold …

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Projects: NCSA Using Digital Signage As It Connects Student Athletes to Scholarships

November 16, 2013 by Dave Haynes

Here’s another great example of a company making an investment in a proper case study video, to tell a stronger story about a video-based …

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Share Prices Take Big Drop In Wake Of RMG Q3 Financials Release

November 15, 2013 by Dave Haynes

  RMG Networks issued its Q3 earnings yesterday, and the market either didn’t like them or is jumpy about something else, as the share …

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