ALL DIGITAL SIGNAGE, SOME SNARK
The veteran Swiss CMS software firm Navori Labs has announced an interesting new spin on making its application available on the widely used BrightSign media …
Read moreNavori’s New BrightSign Signage Player Solution Loads, Runs Off SD Card
It is not my life’s work to detail the ongoing woes of a global brand’s Times Square ad display, but the Coca-Cola LED board in …
Read moreNow The Kinetic Coke Board Has Modules Stuck In Place
Atlanta-based Visix is now formally including a voice-activated wayfinding application – dubbed Voice User Interface (VUI) – in its digital signage software suite, allowing users …
Read moreVisix Adds Built-In Voice Interface To Wayfinding Applications
The Out of Home Advertising Association of America (OAAA) has named Anna Bager, Executive Vice President of the Interactive Advertising Bureau (IAB), as its new …
Readers will be shocked to read that I don’t know a lot about skateboards or skateboard retailing. Shameful, but true. I did not know, for …
Read moreAmbitious New LA Skateboard Shop Uses Curved LED Wall To Drive Retail Experience
The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés stadium, …
Read moreSpanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium
InfoComm is less than a couple of months out and I have sorted out my air, hotel and press registration, which means I can now …
Read moreInfoComm Has A Big Digital Signage Zone, But Vendors All Over
I’ll never know how I could be all through Hall 8 last week at ISE, and didn’t see this directly – but I didn’t. I …
Read moreLED Head In ISE Booth Will Have Seemed Familiar To Ohio Convention-Goers
Guest Post: Rodolfo Saccoman, AdMobilize I love AdWeek in NYC; it always exudes elevated levels of “thinking collisions per capita” in the advertising industry. Obviously, …
Read moreWhy Digital OOH Will Eventually Require Real-Time Performance Metrics
The California start-up that turns motor vehicle license plates into part-time digital signs is now testing in Sacramento, using monochromatic electronic ink screens to show everything …
Read moreLicense Plate Turned Digital Sign Now Testing On Sacramento Roadways
Guest Post: Joe Rabah, RMG Networks Imagine that as you enter an airport, there is a personalized message welcoming you, and then further tailored messaging …
There’s a pile of useful data in the presentation deck investment banker Mark Boidman did this morning at the Geopath/OAAA conference and expo in Austin. …
Read moreRead Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018
