Now The Kinetic Coke Board Has Modules Stuck In Place
It is not my life’s work to detail the ongoing woes of a global brand’s Times Square ad display, but the Coca-Cola LED board in …
Read moreNow The Kinetic Coke Board Has Modules Stuck In Place
Latest
Visix Adds Built-In Voice Interface To Wayfinding Applications
Atlanta-based Visix is now formally including a voice-activated wayfinding application – dubbed Voice User Interface (VUI) – in its digital signage software suite, allowing users …
Read moreVisix Adds Built-In Voice Interface To Wayfinding Applications
OAAA Names IAB Exec To Head OOH Media Trade Body
The Out of Home Advertising Association of America (OAAA) has named Anna Bager, Executive Vice President of the Interactive Advertising Bureau (IAB), as its new …
Ambitious New LA Skateboard Shop Uses Curved LED Wall To Drive Retail Experience
Readers will be shocked to read that I don’t know a lot about skateboards or skateboard retailing. Shameful, but true. I did not know, for …
Read moreAmbitious New LA Skateboard Shop Uses Curved LED Wall To Drive Retail Experience
Spanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium
The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés stadium, …
Read moreSpanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium
InfoComm Has A Big Digital Signage Zone, But Vendors All Over
InfoComm is less than a couple of months out and I have sorted out my air, hotel and press registration, which means I can now …
Read moreInfoComm Has A Big Digital Signage Zone, But Vendors All Over
LED Head In ISE Booth Will Have Seemed Familiar To Ohio Convention-Goers
I’ll never know how I could be all through Hall 8 last week at ISE, and didn’t see this directly – but I didn’t. I …
Read moreLED Head In ISE Booth Will Have Seemed Familiar To Ohio Convention-Goers
Why Digital OOH Will Eventually Require Real-Time Performance Metrics
Guest Post: Rodolfo Saccoman, AdMobilize I love AdWeek in NYC; it always exudes elevated levels of “thinking collisions per capita” in the advertising industry. Obviously, …
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License Plate Turned Digital Sign Now Testing On Sacramento Roadways
The California start-up that turns motor vehicle license plates into part-time digital signs is now testing in Sacramento, using monochromatic electronic ink screens to show everything …
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The Rise Of Next-Generation Digital Spaces
Guest Post: Joe Rabah, RMG Networks Imagine that as you enter an airport, there is a personalized message welcoming you, and then further tailored messaging …
Read Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018
There’s a pile of useful data in the presentation deck investment banker Mark Boidman did this morning at the Geopath/OAAA conference and expo in Austin. …
Read moreRead Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018
Big Crowds At Pre-DSE 2018 Education Conferences
I was at the LVCC this morning moderating a panel for the Digital OOH summit ahead at Digital Signage Expo, and had a look in …
