Video: Coca-Cola’s Morphing Times Square LED Board

August 11, 2017 by Dave Haynes

Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square.

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Projects: Coca Cola Switches On World First Robotic 3D LED Board In Times Square

August 10, 2017 by Dave Haynes

Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic …

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Projects: Two LED Towers Go Up In Norfolk’s Revitalized Waterside District

August 7, 2017 by Dave Haynes

Here’s a nice example of a mixed media digital and analog signboard, one of two put up in the revitalized Waterside District in Norfolk, …

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Colorado Company Putting Ad Screens On Ski Hill Chairlift Safety Bars

August 7, 2017 by Dave Haynes

Via In The Snow The endless quest to put advertising screens in front of theoretically captive audiences has now reached the snowy slopes of …

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Projects: Vienna’s Airport Gets Megaboard DOOH Wall At Security Checkpoint

August 2, 2017 by Dave Haynes

I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, …

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Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks

July 27, 2017 by Dave Haynes

NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies …

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DPAA Sets Agenda For Nov. 1 NYC DOOH Summit

July 20, 2017 by Dave Haynes

The Digital Place Based Advertising Association (DPAA) has, admirably, already plotted out much of the agenda for its annual Video Everywhere Summit in New …

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Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign

July 19, 2017 by Dave Haynes

This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for …

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Kiwi C-Store Chain’s Digital Signage Screens Drive Triple-Digit Sales

July 18, 2017 by Dave Haynes

Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to …

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Provision’s Floating 3D Holographic Coupon Station Going Into Ohio Drug Store Chain

June 30, 2017 by Dave Haynes

LA-based Provision Interactive Technologies continues to find clients that get excited about its technology that shows consumer floating products in mid-air, as a carrot to get …

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PatientPoint Digital Screen Network Closes $140M Investor Round To Drive Expansion Plans

June 28, 2017 by Dave Haynes

PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended …

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Data-Driven NYC Taxi Top Displays Tout EWR Being Faster Ride Than JFK

June 19, 2017 by Dave Haynes

United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab …

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