Video: Coca-Cola’s Morphing Times Square LED Board
August 11, 2017 by Dave Haynes
Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square.
Read moreProjects: Coca Cola Switches On World First Robotic 3D LED Board In Times Square
August 10, 2017 by Dave Haynes
Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic …
Read moreProjects: Two LED Towers Go Up In Norfolk’s Revitalized Waterside District
August 7, 2017 by Dave Haynes
Here’s a nice example of a mixed media digital and analog signboard, one of two put up in the revitalized Waterside District in Norfolk, …
Read moreColorado Company Putting Ad Screens On Ski Hill Chairlift Safety Bars
August 7, 2017 by Dave Haynes
Via In The Snow The endless quest to put advertising screens in front of theoretically captive audiences has now reached the snowy slopes of …
Read moreProjects: Vienna’s Airport Gets Megaboard DOOH Wall At Security Checkpoint
August 2, 2017 by Dave Haynes
I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, …
Read moreVistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks
July 27, 2017 by Dave Haynes
NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies …
Read moreDPAA Sets Agenda For Nov. 1 NYC DOOH Summit
July 20, 2017 by Dave Haynes
The Digital Place Based Advertising Association (DPAA) has, admirably, already plotted out much of the agenda for its annual Video Everywhere Summit in New …
Read moreProjects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign
July 19, 2017 by Dave Haynes
This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for …
Read moreKiwi C-Store Chain’s Digital Signage Screens Drive Triple-Digit Sales
July 18, 2017 by Dave Haynes
Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to …
Read moreProvision’s Floating 3D Holographic Coupon Station Going Into Ohio Drug Store Chain
June 30, 2017 by Dave Haynes
LA-based Provision Interactive Technologies continues to find clients that get excited about its technology that shows consumer floating products in mid-air, as a carrot to get …
Read morePatientPoint Digital Screen Network Closes $140M Investor Round To Drive Expansion Plans
June 28, 2017 by Dave Haynes
PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended …
Read moreData-Driven NYC Taxi Top Displays Tout EWR Being Faster Ride Than JFK
June 19, 2017 by Dave Haynes
United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab …
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