NJ Transit-Intersection Media Deal Will Add Real-Time Digital Signage, Kiosks
December 3, 2018 by Dave Haynes
The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage …
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This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair
November 23, 2018 by Dave Haynes
This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and …
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Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration
November 16, 2018 by Dave Haynes
This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as …
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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
November 15, 2018 by Dave Haynes
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …
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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
November 14, 2018 by Dave Haynes
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down …
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Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
November 14, 2018 by Dave Haynes
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …
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Media Giant Bloomberg Repurposing Social News Videos For DOOH Screens
November 13, 2018 by Dave Haynes
Via Digital Signage Pulse The financial news giant Bloomberg now sees digital out of home as a market for the social media-angled news briefs …
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New Content Program Brings Famed Artworks From MOMA Collection To NYC Rail Platforms
November 9, 2018 by Dave Haynes
We can only wonder what Vincent van Gogh would have thought, in his more lucid moments, of seeing his work running on screens in …
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Blockchain for Digital OOH: Why, When, How?
November 9, 2018 by sixteenninewpadmin
Guest Post: Dan Dawson, Grand Visual We’ve taken an active role in defining how it might affect Digital OOH media specifically. Through our work with …
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Understanding Programmatic Digital Out Of Home In One Easy Post
October 25, 2018 by sixteenninewpadmin
Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH …
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Free Paper: The Revenue Path For Digital OOH Networks
October 17, 2018 by Dave Haynes
Guest Post: Alan High, ARH Digital Solutions I was deeply saddened by Lyle Bunn’s passing. I was trying to come up with a way …
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LED Billboard Barge Starts Cruising Up And Down Manhattan’s Surrounding Waterways
October 9, 2018 by Dave Haynes
New York’s Times Square is a 110% assault on your senses, and a massive tourist attraction, so a barge working the Hudson and East …
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