JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media
February 27, 2019 by Dave Haynes
Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, …
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Outfront Starts Live Trial Of Planned 37,000 Screen NYC MTA Rollout
February 27, 2019 by Dave Haynes
Via NY Daily News Outfront Media has started testing on what will eventually be a rollout of a reported 37,000 new digital signage screens …
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DPAA Changes Venue, Moves Up Date, On Annual Video Everywhere Summit
February 25, 2019 by Dave Haynes
The Digital Place-based Advertising Association is moving to bigger digs, and also moving up the event date for its annual NYC Video Everywhere Summit. …
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DSE 2019 Booth Preview: AdMobilize Showing How AI Computer Vision Being Used In Real World
February 25, 2019 by Dave Haynes
AdMobilize – DSE Booth Number 3040 Why do people going to DSE need to put your company on their Must See list of booths? …
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How HTML5 Can Up Your Digital Out-Of-Home Game
February 22, 2019 by sixteenninewpadmin
Guest Post: Samantha Brault, BroadSign In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, …
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DSE 2019 Booth Previews: Adomni Showcasing Audience-Based DOOH Targeting
February 13, 2019 by Dave Haynes
Adomni DSE Booth # 2634 Why do people going to DSE need to put your company on their Must See list of booths? To see …
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UK Smart City Digital Posters Popular With Drug Dealers
February 11, 2019 by Dave Haynes
An industry friend turned me on to what has becoming an ongoing issue with the “smart city” kiosks being installed in big cities around …
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User Data Drives Spotify DOOH Campaign On Listener Interests And Habits
January 31, 2019 by Dave Haynes
This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to …
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How Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers
January 30, 2019 by Dave Haynes
It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign …
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Irony: Coke’s Times Square LED Board Shape-Shifting Again, But Done In Creative
January 29, 2019 by Dave Haynes
Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me …
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Pattison Gets Smart With Calgary Transit Line Digital Posters
January 29, 2019 by Dave Haynes
The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus …
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JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks
January 28, 2019 by Dave Haynes
Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, …
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