Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC

October 17, 2023 by Dave Haynes

Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail …

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Beauty Brand’s DOOH-Extended Reality Billboard In Kyiv Generates Huge Online Buzz

October 17, 2023 by Dave Haynes

This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing …

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Captivate Further Extends Footprint Into Residential Via Partnership With Deliveries Locker Firm

October 16, 2023 by Dave Haynes

The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company …

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Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen

October 12, 2023 by Dave Haynes

This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping …

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DPAA Conference – Start-up Response Point Shows Display Totem That Pairs Public Safety With DOOH Advertising

October 12, 2023 by Dave Haynes

One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round …

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AI The Focus Of Last Night’s DSF Cocktails And Controversy In NYC

October 10, 2023 by Dave Haynes

The Digital Signage Federation ran its annual Coffee and Controversy event last night in New York, changing the title to Cocktails and Controversy  and …

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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks

October 6, 2023 by Dave Haynes

Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …

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Toronto Newspaper Adds DOOH Screens To Media Sales Inventory

October 5, 2023 by Dave Haynes

I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would …

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German Firm Turns Co-Working Spaces Into A New DOOH Media Environment

October 5, 2023 by Dave Haynes

A Berlin-based marketing services company sees co-working spaces as a new and opportune digital OOH ad environment, partnering with a workspace booking platform to …

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DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage

October 3, 2023 by Dave Haynes

The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been …

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Hologram-ish Transparent LCDs Embedded In Korean Delivery Truck

October 3, 2023 by Dave Haynes

LED displays on rolling delivery trucks, running ads, is familiar in big cities like Las Vegas, but here’s a very different take on that …

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ClearChannel Cuts Deal To Clad Las Vegas Westin With Giant LED Walls Ahead Of F1, Super Bowl

October 2, 2023 by Dave Haynes

The F1 race coming up in a few weeks in Las Vegas has triggered an investment by the media company ClearChannel in a set …

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