ALL DIGITAL SIGNAGE, SOME SNARK
The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising …
Read moreIntersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations
LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re …
Read moreDOOH Billboard Network Starts Running The Onion’s Satirical News Headlines
Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign …
Read moreSingle DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once
There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with …
Read moreThis UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more …
Read moreBillboards In 40 US States Use Data In DOOH Campaign For Missing Kids
A big LED display on the Reuters building in Times Square in New York, one of a few displays on the building, caught fire on …
Read moreBig DOOH LED Display Board Catches Fire In Times Square
There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve outlawing the use of facial recognition software or …
Read moreThe Video Analytics For Digital Signage Sky Is Not Falling
Sansi, more widely known as SNA Displays, has won the LED job for that big new Times Square video wall that includes a built-in live …
Read moreSNA Wins That Massive Times Square LED Video Wall Job That Includes Embedded Stage
Spotted by a reader – 23rd and 6th in Lower Manhattan. I would assume Intersection has something written in to its agreement about line of …
Read moreSmart City Poster Meets Match In NYC Sidewalk Vendor
Broadsign owner and CEO Burr Smith is seemingly the man of the moment in the digital OOH business. He made some waves by acquiring crosstown …
Montreal-based out of home media company NewAd has been acquired by Bell Media, the Canadian telecoms and media conglomerate. NewAd built its business putting out …
Read moreReports: NewAd Acquired By Canadian Telecoms And Media Giant Bell
One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company – …
