ALL DIGITAL SIGNAGE, SOME SNARK
A digital billboard in the Detroit area was hacked last fall, with ads replaced by a very naughty video. Probably like most people, I assumed …
Read moreHacked Billboard Had Unlocked Equipment Shed, Used Laptop As Media Player
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns …
Read moreDaniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu …
Read moreAbu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board
A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the UK …
Read moreBillboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment
The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal …
Read moreOusted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 …
Read moreWorld’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally
The Seoul metro subway system – which is vast and bewildering (trust me) – has upgraded its passenger experience across some 90 stations, adding more …
Read moreSeoul’s Vast Subway System Adds 4,200+ Samsung Screens
The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run …
Read moreHigh Profile UK Smart Cities DOOH Network Can’t Pay Its Bills
Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise …
Read moreInfographic: The “Truth Metrics” Of OOH Advertising
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for …
Read moreDOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to …
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do …
Read moreStartup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
