ALL DIGITAL SIGNAGE, SOME SNARK
Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and its …
Read moreAI Analytics Startup AdMobilize Fully Acquired By Longtime Backer Rokk3r
I suppose if a taxi or ride-share service can puts ad screens on top of vehicles, it stands to reason the same media model could …
Read moreStart-up Road Runner Gets Financing To Roll Out DOOH Network On Fleet Vehicles
One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby …
Read moreCaptivate Making Canadian, And Then US, Ad Screens Available On Broadsign’s Reach SSP
Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special purpose …
Read moreDOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M
The Canadian telecoms and media company Rogers appears to be making a push into digital OOH media sales, with a new deal rolling elevator displays …
Read moreVertical Impression Puts Its Elevator Screens In Roger’s Canadian DOOH Network
The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 …
Read moreFirefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC
A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed $125 …
Read moreVolta Completes $125M Raise To Expand U.S. DOOH Network Based On EV Charging Units
My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into office …
Read moreDOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics
One of the original digital out of home media networks is shutting down after 30 years – a victim of changing times and a virus …
Read moreCNN Winding Down Its Airport DOOH Network; Citing Changed Times, Lost Viewing Audience
The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on …
Read moreCineplex Puts Shopping Mall DOOH Network On 40+ Programmatic Platforms
Here’s another example of real estate owners who live the “Location Location Location” mantra turning primo addresses into media sites: this one in NYC Times …
Read more10 Times Square Adds 4-Board LED Array At High-Traffic NYC Corner
The Canadian arm of Rouge Media has been acquired by Rogers Sports & Media, giving the Toronto-based telecommunications and media company a footprint in digital …
Read moreTelecom Rogers Gets Into DOOH Via Acquisition Of Rouge Media’s Canadian Footprint