Pattison Does Massive Digital OOH Upgrade At Re-Opened Toronto Billy Bishop Airport

September 9, 2021 by Dave Haynes

Canadians and some Americans who do (or used to do) a lot of business travel into Toronto may be familiar with Billy Bishop Airport …

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Raydiant, Barvanna Partner On Streamed Digital Signage And DOOH Content

September 8, 2021 by Dave Haynes

The Silicon Valley-area digital signage CMS startup Raydiant has announced a content partnership with another start-up called Barvanna, making streamed sports, entertainment, and trivia …

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London’s 3rockAR Launches Pop-Up, AR-Driven “Magic Mirror” Network For UK Malls, Other Venues

September 7, 2021 by Dave Haynes

A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The …

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Heathrow Express Mashes Up Projection, Sensors To Urge Travellers To Take Express Train In From Heathrow

September 3, 2021 by Dave Haynes

I thought Microsoft killed off the Kinect sensor program years ago, but it evidently exists in a much more sophisticated, commercial-grade form aimed at …

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Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data

September 2, 2021 by Dave Haynes

Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was …

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LinkNYC’s Woes Continue; NY State Auditor Says MediaCo $69M Behind On Revenue Shares

September 1, 2021 by Dave Haynes

The consortium behind all those “smart city” LinkNYC kiosks on the streets of New York is continuing to find their big idea to be …

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Japanese C-Store Chain Family Mart Has Three-Year For Multiple Screens In 16K+ Stores

August 30, 2021 by Dave Haynes

The Japanese C-store chain FamilyMart has announced a serious investment in in-store digital, with a three-year plan to deploy multiple screens across a footprint …

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Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns

August 16, 2021 by Dave Haynes

This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks …

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That Tech Start-Up That Says It’s Putting A DOOH Screen In Space: It’s A Cube Half The Size Of A Toaster, And The Ad Would Be Streamed. Groan.

August 13, 2021 by Dave Haynes

I am immediately declaring that I have no idea WTF these people are going on about, but my general sense is that an energy …

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UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots

August 10, 2021 by Dave Haynes

The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major …

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Twin 58-Floor Office Towers In China Are Godzilla-Size LED Billboards At Night

August 5, 2021 by Dave Haynes

When people in New York City raised a major stink about a barge on the river acting as a floating LED billboard, my first …

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Netflix Mashes Up Reactive Street-Level LED Billboard To Scare The Crap Out Of Milanese

July 27, 2021 by Dave Haynes

Hat Tip to Damian Rezner at Warsaw’s Screen Network for referencing this on Linkedin. This is a pop-up marketing display in Milan for a …

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