Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale
September 2, 2011 by Dave Haynes
Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls …
Read more
Another overpriced sector report, another mild tizzy
August 26, 2011 by Dave Haynes
Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …
Read more
A closer look at iSign-Pinpoint Digital OOH deal
August 4, 2011 by Dave Haynes
Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by …
Read more
Three in five Americans see Digital OOH ads each month: DPAA-backed research
August 2, 2011 by Dave Haynes
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …
Read more
Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast
July 13, 2011 by Dave Haynes
The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, …
Read more
iGotcha tees up golf-focused Digital OOH network
July 12, 2011 by Dave Haynes
Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out …
Read moreDigital billboard energy costs dropping substantially: report
July 12, 2011 by Dave Haynes
We have long heard how the costs of big LED billboards have dropped substantially over the past 10 years, and how that is driving …
Read moreLittle Book of DOOH 2 is out
July 8, 2011 by Dave Haynes
My friends (and clients) at Al Barq Digital produced a clever little series called the Little Book of DOOH, micro-books that are intended to …
Read moreMore details on the IndoorDIRECT-Taco Bell Digital OOH deal
July 7, 2011 by Dave Haynes
The IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it …
Read morePattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system
July 7, 2011 by Dave Haynes
When Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying …
Read moreCanadian Digital OOH health network now reps 95% of country's installed base
July 6, 2011 by Dave Haynes
There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …
Read moreenVu grows interactive mall network by more than 50% through new REIT deal
July 6, 2011 by Dave Haynes
enVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping …
Read more