Sightings: Citibank Time-Lapsed Video Wall At JFK
February 7, 2012 by Dave Haynes
[vimeo id=”32455924″ width=”600″ height=”350″] I can’t find a whole bunch of detail about the timing or status of this project, but it’s another example …
Read more
MediaPost Digital OOH Forum Set For April 11
January 30, 2012 by Dave Haynes
The annual MediaPost Digital Out-of-Home Forum and Awards has been fixed for April 11 in New York City. I’ve virtually attended the last two years via …
Read more
New Nielsen Numbers Boost Adspace’s Mall Proposition
January 30, 2012 by Dave Haynes
The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key …
Read more
VeriFone Newest DPAA Member
January 27, 2012 by Dave Haynes
VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based …
Read more
Out Of Home Leads US Media Spend Growth
January 19, 2012 by Dave Haynes
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the …
Read more
Tying Digital OOH To Daily Deals
January 19, 2012 by Dave Haynes
Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and …
Read more
Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters
January 16, 2012 by Dave Haynes
[youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big …
Read more
NBC Selling Other Half Of NYC Taxi Fleet’s Screens
December 20, 2011 by Dave Haynes
A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal …
Read more
Outcast Plugs In Early, Really Early, To EV Charging Station Market
December 15, 2011 by Dave Haynes
Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump …
Read more
Ad Business Going Mad About Meta Data
December 13, 2011 by Dave Haynes
Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time …
Read more
Is 0.5% Engagement A Measure Of Success?
December 13, 2011 by Dave Haynes
A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get …
Read more
ABC media sales takes a Taxi TV ride
December 1, 2011 by Dave Haynes
There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on …
Read more