Danaher at DPAA Summit: The medium needs to be defined
October 21, 2011 by Dave Haynes
In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …
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RMG’s Addiction campaign raises marketing game in Digital OOH
October 21, 2011 by Dave Haynes
Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …
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DigitalOOH: Dynamic media is the future, says Coke’s marketing head
October 14, 2011 by Dave Haynes
I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications …
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Canadian ad giant Palmer helping guide Digital OOH firm
October 13, 2011 by Dave Haynes
I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through …
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DPAA releases final line-up for next week’s media summit
October 12, 2011 by Dave Haynes
The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial …
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Consolidation: Newad takes on competitor’s ad sales
October 11, 2011 by Dave Haynes
Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …
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New VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
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New content hub launched for Digital Out Of Home business
October 4, 2011 by Dave Haynes
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …
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DPAA beefs up board with three new members
October 3, 2011 by Dave Haynes
The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. …
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DPAA Media Summit agenda firmed up
September 29, 2011 by Dave Haynes
The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like …
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DPAA reports fast ad revenue growth in sector in first half of 2011
September 28, 2011 by Dave Haynes
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the …
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New ad serving technology raising privacy concerns
September 27, 2011 by Dave Haynes
If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads …
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