ALL DIGITAL SIGNAGE, SOME SNARK
In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has …
Read moreIan Dallimore On Growing Digital Inside Lamar Advertising
This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase …
I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – …
Read moreBroadsign CEO Burr Smith Provides Thinking And Back-Story Behind Recent M&A Moves
Here’s a shot of the just completed, and by the way massive, LED board at One Times Square – the NYC building that is home …
Read moreFirst Look: Giant New LED Board At One Times Square In NYC
A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding round, …
Read moreDigital OOH Start-Up That Puts Screens On Uber Cars Adds $30M Series A Raise
Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion …
The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising …
Read moreIntersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations
LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re …
Read moreDOOH Billboard Network Starts Running The Onion’s Satirical News Headlines
Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign …
Read moreSingle DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once
There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with …
Read moreThis UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more …
Read moreBillboards In 40 US States Use Data In DOOH Campaign For Missing Kids
A big LED display on the Reuters building in Times Square in New York, one of a few displays on the building, caught fire on …
Read moreBig DOOH LED Display Board Catches Fire In Times Square
