Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base
November 6, 2024 by Dave Haynes
The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with …
Read moreLots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls
October 30, 2024 by Dave Haynes
Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as …
Read moreM&A: Eletromidia Brings Software Supplier 4YouSee In-House; Touchsource Bolsters Wayfinding Through Oppna Digital Deal
October 26, 2024 by Dave Haynes
A couple of acquisition stories this week – the larger of them coming out of Brazil, where the biggest DOOH media owner has acquired …
Read moreSpecialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters
October 22, 2024 by Dave Haynes
A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a …
Read moreFixed: Pattison Crafts New Screen Layout To Deal With Screwball Hoarding Around Subway Screen
October 21, 2024 by Dave Haynes
You may recall a couple of weeks ago a post about the screwball workaround at a Toronto subway platform that saw construction hoarding built …
Read moreDIGICHIEF Debuts New API-Driven Content Feeds For Local Health Conditions
October 18, 2024 by Dave Haynes
Long-time subscription content provider DIGICHIEF has developed an interesting data partnership with a company that does what it calls healthcare intelligence to provide screen …
Read moreChicago Highway Billboards Hacked; Ads Swapped For Anti-Semitic Messages
October 17, 2024 by Dave Haynes
Let’s assume the IT team at Outfront Media is CLOSELY reviewing its software security in the wake of a hack Wednesday of several digital …
Read moreThis LED Ad Display Flies Around
October 17, 2024 by Dave Haynes
Airplanes have been towing printed advertising banners across city skylines for decades, so it was inevitable that someone would develop a service that uses …
Read moreOut Of Home Giant JC Decaux Now Rating Environmental Friendliness Of Its Ad Faces
October 17, 2024 by Dave Haynes
The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays …
Read morePhotos: Here’s A Look At That Solar-Driven Color Billboard Tech
October 16, 2024 by Dave Haynes
Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital …
Read moreDecommissioned Billboard Vinyls Being Repurposed As Roof Tarps For Hurricane-Damaged Homes
October 11, 2024 by Dave Haynes
This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays …
Read moreVertical Impression Creates Tongue-In-Cheek Love Letter Mix Tape For DOOH Industry
October 10, 2024 by Dave Haynes
Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA …
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