ALL DIGITAL SIGNAGE, SOME SNARK
New York City has reached a settlement with the Florida company that upset many residents by operating a floating LED billboard barge on the East …
Read moreThat LED Barge Has Made Its Last Trip On The Rivers Around Manhattan
Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its …
Read moreMatt Schmitt On Why Retail-centric Reflect Got Into Advertising Software
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience …
Read moreGeopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s …
Read moreDSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof
Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious …
Read moreThere Are Even Instructions Available For “Hacking” OOH Media Faces
A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. The …
Read moreMore Hacked Signs And More Naughty Content – This Time In Detroit
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a …
Read moreTying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded and …
Read moreWPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in …
Read moreLinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip …
Read moreLatin American Digital OOH Industry To Gather Next Week In Buenos Aires
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for …
Read morePolish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 …
Read moreDPAA Release Speaker List For Annual NYC DOOH Summit
