Tokyo DOOH Network Has 11,500 Screens In Taxis

February 23, 2024 by Dave Haynes

Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other …

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What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot

February 22, 2024 by Dave Haynes

News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail …

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Smart Airport Trolleys Put Wayfinding Screens On Wheels

February 20, 2024 by Dave Haynes

Big digital display totems with wayfinding are good starts in the effort to help airport passengers find their departure gates and services, but available …

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Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul

February 16, 2024 by Dave Haynes

Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get …

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Loop Media Expands Market To Include Custom Streaming Channels For Enterprise Businesses

February 14, 2024 by Dave Haynes

A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more …

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DPAA Creates MOOHA, A Subset Association For All Of Those Ad Networks On Moving Vehicles

February 13, 2024 by Dave Haynes

The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing …

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DOmedia, Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys

January 24, 2024 by Dave Haynes

The adtech firm DOmedia has partnered with the location analytics firm to launch a free service called PeopleToMySpot, which makes free foot-traffic reports …

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PRN, Place Exchange Strike Deal For Programmatic Ads In Retail Screen Networks

January 18, 2024 by Dave Haynes

I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what …

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New Deal Gets Cineplex Digital Media Dominant DOOH Footprint In Canada’s Largest Malls

January 17, 2024 by Dave Haynes

Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and …

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Mormon Church Books Domination Campaign Across 27 Times Square LED Screens

December 27, 2023 by Dave Haynes

  Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening …

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OOH Gets Top Overall Performance From Media Pros: Research

December 20, 2023 by Dave Haynes

Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets …

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Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report

December 19, 2023 by Dave Haynes

Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling …

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