ALL DIGITAL SIGNAGE, SOME SNARK
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to …
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do …
Read moreStartup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of a …
Read more400-Plus Dual Outdoor Screens Positioned Around Riyadh For Saudi Culture Fest
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it …
Read moreStart-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens
Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had workers …
Read moreNow That Coca-Cola Times Square LED Appears To Be Under Repair
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital …
Read moreClever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is directly …
Read moreLive Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic
DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal …
Read moreBroadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform
New York City has reached a settlement with the Florida company that upset many residents by operating a floating LED billboard barge on the East …
Read moreThat LED Barge Has Made Its Last Trip On The Rivers Around Manhattan
Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its …
Read moreMatt Schmitt On Why Retail-centric Reflect Got Into Advertising Software
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience …
Read moreGeopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s …
Read moreDSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof
