ALL DIGITAL SIGNAGE, SOME SNARK
There have been several videos relayed here in the last couple of years, showing impressive anamorphic 3D visuals on outdoor digital ad boards. But they’ve …
Read moreJakarta LED Billboard Mimics Surroundings To Create 3D Visuals
A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some …
Read moreChicago’s TheBulletin Building Millennial-Centric Ad Network In Upscale Residential Blocks
Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed to …
Read moreCountry Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign
The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to …
Read morePoland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium
This is a 107 foot tall, 40 foot wide direct view LED display suspended in the atrium of an upscale urban shopping mall in Guangzhou, …
Read more107-Foot High LED Tower Fills Atrium In Guangzhou Shopping Mall
The digital OOH startup that sees a business model in putting high bright LCDs on the backs of commercial vehicles has done a substantial deal …
Read moreStart Up Road Runner Plans 1,000 Ad Screens On The Backs Of Commercial Panel Vans
Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in …
Read moreSwiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging
I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way Broadsign …
Read moreOutfront Media Adopts Broadsign As DOOH Ad Management Platform
A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of rolling …
Read moreTouchSource Monetizes Office Tower Directory Screens Via New DOOH Media Network
Cincinnati-based PatientPoint has merged with Chicago’s Outcome Health to create PatientPoint Health Technologies, a huge DOOH media network focused on physician-patient environments. The combined company, …
Read morePatientPoint, Outcome Health Merged To Create Huge DOOH Media Network
The shopper engagement firm PRN is making a move to fill the vacuum left in U.S. airport departure lounges created by CNN winding down its …
Read morePRN Launches Airport DOOH Network, Looking To Fill Void Created by CNN Airport Shutdown
Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big …
Read moreVideo Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades