“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

April 2, 2020April 2, 2020 by Dave Haynes

Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very …

Industry Associations Form Umbrella Group, Called ACE, To Raise Game For Connected Experiences

March 31, 2020April 1, 2020 by Dave Haynes

A diverse set of organizations has banded together to create a cross-industry group that collectively wants to advise, educate and lead thinking and activities for …

New COVID-19 PSA Campaign Cleverly Reminds People It’s Not Great To See Each Other

March 30, 2020March 30, 2020 by Dave Haynes

This is a terrific, super-simple media public service media campaign developed in the UK to steadily reinforce to people in the UK and globally to …

New Pandemic PSA Available For Download; Focused On Thanking Frontline Workers

March 27, 2020March 27, 2020 by Dave Haynes

Jeremy Cleek, the founder of LA-based creative shop Studio Kudzu, contacted me last week, offering to help develop creative for coronavirus awareness PSAs. The fool. …

DPAA, Indie Agency Madwell Team Up For Global “We Are The Countervirus” PSA Effort

March 24, 2020March 24, 2020 by Dave Haynes

The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe. …

Timing Is Everything: Digital Signage Paired With Hand Sanitizer No Longer Novelty Product

March 24, 2020March 23, 2020 by Dave Haynes

Timing is sometimes everything when it comes to marketing a product, and it can take a compelling event to shift a product from being regarded …

Take This Quick Survey To Gauge Industry Sentiments In The Age Of COVID-19

March 20, 2020March 20, 2020 by Dave Haynes

Sixteen:Nine is working with the Munich-based consulting, events and publishing firm invidis on a marketplace survey to get some sense of what impacts companies within …

Swiss Coffee Machine Firm Adds Digital Signage To Its Latte-Makers

March 16, 2020March 16, 2020 by Dave Haynes

Putting displays on vending machines and appliances for digital signage purposes is not new, but I don’t THINK I have seen an application that sees …

World Out of Home Organization Cancels Toronto Congress That Was Set For June

March 13, 2020March 13, 2020 by Dave Haynes

The World Out of Home Organization has cancelled its big Toronto Congress, originally slated for early June, due to the spread of the COVID-19 virus …