Vistar Expands OoH Marketplace with Programmatic Guaranteed Deals
July 18, 2025 by Antonia Hamberger
Vistar Media, one of the largest supply side platforms (SSPs) for OoH, now also supports Programmatic Guaranteed. This means advertisers can lock in where …
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Ocean Outdoor Launches Mobile Cubes to Complement Iconic DOOH Displays
July 11, 2025 by Balthasar Mayer
The DOOH media company Ocean Outdoor is known for iconic screens around the UK and the deepscreen technology that’s often used to produce forced …
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Intersection and Lyft Bring DOOH to Chicago’s Electric Bike Network
July 10, 2025 by Antonia Hamberger
Building EV charging infrastructure is expensive, so naturally, many operators have tried turning them into DOOH networks to offset some of those expenses. This …
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In a Time of Consumer Doubt, OOH Offers a Loyalty Lifeline
July 10, 2025 by Antonia Hamberger
Two-thirds of all Americans are influenced by out-of-home advertising in their travel plans. This was the finding of a recent study by the OAAA …
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More DooH Screens Coming to Vancouver Transit as Pattison Wins Ad Contract
July 9, 2025 by Antonia Hamberger
The Canadian Out-of-Home media firm Pattison Outdoor has secured the advertising rights for TransLink, the largest regional transit authority in Metro Vancouver, British Columbia. …
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German Start-up Brings Lean, AI-Driven DooH Model to North America
July 8, 2025 by Antonia Hamberger
A German digital-out-of-home start-up that has steadily expanded across Europe is now entering the North American market. Berlin-based Framen has primarily grown within the …
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GSTV Screens Spotlight Missing Child Case from 1980
July 3, 2025 by Antonia Hamberger
The National Center for Missing & Exploited Children (NCMEC) has teamed up with GSTV to help find Kevin Verville Jr., who was abducted as …
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Programmatic Ad Buying Comes to 1,350 U.S. Cinemas via NCM and Vistar Partnership
July 3, 2025 by Antonia Hamberger
Cinema Advertising in the U.S. Goes Programmatic for Global Buyers. National Cinemedia (NCM), the largest cinema advertising platformin the United States, has partnered with …
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Mid-Sized LED Screens Bring New DooH Presence to Manhattan Streets
June 13, 2025 by Balthasar Mayer
New York has a new digital-out-of-home network in Midtown Manhattan. The network features 40 double-sided LED displays and is expected to reach 422 million …
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Healthcare: PRN partners with Quest Diagnostics
June 11, 2025 by Florian Rotberg
The Stratacache media specialist PRN partners with Quest in bringing content and advertising to screens in more than 2,200 Quest Diagnostics service centers across …
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Chile’s Iconic 2009 Screen Gets Bold Upgrade
June 11, 2025 by Antonia Hamberger
What was once the largest outdoor screen in South America has been renewed – a 360-degree screen wrapping around the upper part of the …
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With its New App, Doohclick Uses the Power of Mobile for Digital-out-of-Home
June 10, 2025 by Balthasar Mayer
Nobody will disagree that Digital-out-of-Home is now a data game: In order to compete with digital ad channels, you need data to properly define …
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