Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base

November 6, 2024 by Dave Haynes

The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with …

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Lots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls

October 30, 2024 by Dave Haynes

Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as …

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M&A: Eletromidia Brings Software Supplier 4YouSee In-House; Touchsource Bolsters Wayfinding Through Oppna Digital Deal

October 26, 2024 by Dave Haynes

A couple of acquisition stories this week – the larger of them coming out of Brazil, where the biggest DOOH media owner has acquired …

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Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters

October 22, 2024 by Dave Haynes

A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a …

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Fixed: Pattison Crafts New Screen Layout To Deal With Screwball Hoarding Around Subway Screen

October 21, 2024 by Dave Haynes

You may recall a couple of weeks ago a post about the screwball workaround at a Toronto subway platform that saw construction hoarding built …

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DIGICHIEF Debuts New API-Driven Content Feeds For Local Health Conditions

October 18, 2024 by Dave Haynes

Long-time subscription content provider DIGICHIEF has developed an interesting data partnership with a company that does what it calls healthcare intelligence to provide screen …

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Chicago Highway Billboards Hacked; Ads Swapped For Anti-Semitic Messages

October 17, 2024 by Dave Haynes

Let’s assume the IT team at Outfront Media is CLOSELY reviewing its software security in the wake of a hack Wednesday of several digital …

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This LED Ad Display Flies Around

October 17, 2024 by Dave Haynes

Airplanes have been towing printed advertising banners across city skylines for decades, so it was inevitable that someone would develop a service that uses …

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Out Of Home Giant JC Decaux Now Rating Environmental Friendliness Of Its Ad Faces

October 17, 2024 by Dave Haynes

The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays …

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Photos: Here’s A Look At That Solar-Driven Color Billboard Tech

October 16, 2024 by Dave Haynes

Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital …

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Decommissioned Billboard Vinyls Being Repurposed As Roof Tarps For Hurricane-Damaged Homes

October 11, 2024 by Dave Haynes

This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays …

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Vertical Impression Creates Tongue-In-Cheek Love Letter Mix Tape For DOOH Industry

October 10, 2024 by Dave Haynes

Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA …

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