ALL DIGITAL SIGNAGE, SOME SNARK
The World Out of Home Organization (WOO) has launched a worldwide Digital Out of Home media campaign today – called #OurSecondChance – aimed at reminding …
Read moreNew Global DOOH PSA Campaign Reflects #OurSecondChance
Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look …
Read moreWestfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions
The Swiss CMS software firm Navori has announced a deal that sees its platform being used to run a media company’s digital OOH advertising on …
Read moreIstanbul’s Massive New Airport Using Navori CMS To Drive DOOH Display Network
There are still media companies and property owners enchanted by the sight of robotic 3D LED displays – even if a version use by one …
Read moreGiant Robotic “3D” LED Board Lights Up In Kuala Lumpur
A digital OOH media network has partnered with a company that has a very different take on touchless technology for information and advertising screens in …
Read moreCinema Media Network Brings Haptics-Driven, Touchless Screens Into Moviehouses
The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough …
Read moreWestfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade
A post earlier in the week noted how French computer vision firm Quividi had tweaked its algorithms to do face pattern detection and audience measurement …
Read moreAdMobilize Also Tweaks Code To Measure Audiences Even When They Wear Masks
A group of creatives, agency people and technologists have developed a different take on public service announcements focused on the COVID-19 pandemic. While the focus …
Read moreCreatives, Technologists Develop Positive Dynamic Campaign About COVID-19 Recovery
The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and …
Read moreQuividi Tweaks Audience Measurement Software To Address A Very 2020 Problem – Face Masks
Strangely, whenever I use the term big ass in relation to LED billboards I see all kinds of unrelated search traffic in my Google Analytics. …
Read moreGiant 736 Foot-Wide LED Board Lights Up In LA, Focused On Freeway Traffic
The Canadian OOH media company PATTISON Outdoor Advertising has released new location traffic data that would confirm the sense most people would have if and when …
Read moreCanadian Traffic Data Halved By COVID-19, But Starting To Come Back Slightly
Guest Post: Sanjay Manandhar, ISM Connect Even before Covid-19, limiting touch on public displays was a good hygiene practice. In digital signage, whenever “interactivity” is mentioned …
