ALL DIGITAL SIGNAGE, SOME SNARK
The Digital Place-Based Advertising Association (DPAA) has released a draft list of speakers for its annual Video Everywhere Summit in New York City, on Oct. …
Read moreDPAA Sets Draft Speaker List For Video Everywhere Summit In NYC Oct. 30th
The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very impressive …
Read moreMoving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation
A Long Island, NY man is using donated time on one of the big LED billboards in Times Square to pitch his need for a …
Read moreCancer Survivor Uses Times Square LED Board In Search For Kidney Donor
We will probably never get a public story about the three-dimensional, robotic direct view LED display that Coke spent an unknown PILE of money on …
Read moreCoke’s Ballyhooed Shape-Shifting LED Board In Time Square Is Now Very Much 2D
The same company that put together the sync’d LED messaging and ad displays at NYC’s busy Fulton Center has done a similar job at the new …
Read moreNew NYC Pier 17 Destination’s Atrium Enveloped In Direct-View LED
A San Francisco start-up called Grabb-It is trying to make a go of a Digital OOH advertising model that puts pico projectors in the …
Read moreStart-Up Grabb-It Turns Rideshare Cars Into Rolling Digital OOH Posters
Via DailyHive and BlogTO Toronto’s Transit Commission (more commonly known as the TTC) is putting in pairs of 29-inch ceiling mounted screens in 525 buses …
Read moreToronto Buses Getting Pairs Of Information Screens That, Surprisingly, Aren’t For Ads
STRATACACHE is starting to mash up some of its acquisitions to create more well-rounded and attractive products and services – notably an update to its …
Read moreSTRATACACHE Acquisitions Starting To Get Blended To Round Out Products
HT @Huggett This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front …
Read moreLargest LED Board In South America Lights Up In Lima
Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I …
A Las Vegas startup called Adomni represents the latest effort through the years to roll up digital OOH networks with the idea of making media …
Read moreWhy Buying Digital OOH Should Be As Dead-Simple As Booking AirBnBs
The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion in …
Read moreFollow The Money Dep’t: What Brands, Sectors Are Spending Most On Outdoor
