Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put…
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NanoLumens Quickly Goes 4 For 4 In Patent Infringement Lawsuits
There are undoubtedly many, many times when C-suite people get the bill in from the company law firm, and wonder what the hell all…
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Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions
This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching…
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Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema
The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair…
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US Supreme Court Denies Appeal By Anti-Billboard Non-Profit
A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court…
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Toronto LED Twin Ad Boards Get Implant To Make One Giant Display
The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make…
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Outcome Health Starts Internal Review, Strengthens Policies, In Wake Of WSJ Report
In the wake of a Wall Street Journal report Tuesday suggesting Outcome Health was engaging in misleading advertising practices, the high-flying Chicago digital OOH…
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Wall Street Journal Investigation Raises Questions About High-Flying Digital OOH Firm Outcome Health
Chicago-based Outcome Health is having a bit of a bad press day after the Wall Street Journal published this afternoon the results of a…
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Sixteen:Nine Podcasts – Mark Boidman, Peter J Solomon Company
If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem…
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Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo
The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff…
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Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By?
A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a…
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ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation
The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the…
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