How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Using AI For Illustrative Images For Signage And Marketing, Getting Better, But It Has A Ways To Go Still
October 4, 2023 by Dave Haynes
I tried back in the summer to use Midjourney to create illustrative images for blog posts, and the results would be best described as …
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DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage
October 3, 2023 by Dave Haynes
The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been …
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Retail Analytics Firm VSBLTY Evolves Digital Cooler Line; Has LOI To Buy Shelf Nine Grocery Screen Network
August 30, 2023 by Dave Haynes
The Philly retail analytics firm VSBLTY continues to operate in ways seemingly very different than competing firms that use AI and machine learning technology …
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US Court Rules Copyrights For Generative AI Work Can’t Be Assigned To The Machines
August 21, 2023 by Dave Haynes
Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is …
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AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums
August 15, 2023 by Dave Haynes
This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution …
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JD Sports Pairs AR Virtual Try-On Solution With Big Video Wall In Two US Stores
August 4, 2023 by Dave Haynes
This is an AR mirror set-up used in a couple of U.S. locations (New York Times Square and Chicago State Street) for the retailer …
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Japanese Railway Auto-Translates Customer Queries As Chats On Transparent Screens In Station
August 3, 2023 by Dave Haynes
A Japanese passenger railway has started testing a service that auto-translates conversations at customer information counters – enabling foreign travellers with little or no …
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Loop Media Partners With AI Firm On Ad And Content-Filtering “Brand Safety Layer”
July 26, 2023 by Dave Haynes
The DOOH media firm Loop Media – which puts free media players into environments like restaurants and bars – has started working with an …
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Here’s A Chiller Fridge Media Solution That Does The Job But Doesn’t Bust Budgets
July 12, 2023 by Dave Haynes
Here’s a very different, and probably way less costly and involved demo of going at the idea of adding digital signage to chiller fridges. …
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Philly’s Airport Rolling Out TSA Wait Time Screens Across Terminals
July 12, 2023 by Dave Haynes
Flashy, big dollar video walls and experiential installations at renovated airports tend to get the attention of industry writers and observers, and that makes …
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Spectrio Acquires inReality, Adding AI-Driven Venue Analytics To Solution Stack
July 11, 2023 by Dave Haynes
The Tampa-based digital signage software and solutions firm Spectrio has added to its solution stack with the acquisition of inReality, an Atlanta-area company that …
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