Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens
April 8, 2021 by Dave Haynes
That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its …
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KC Office Block Uses Generative Data For A Dynamic Digital Clock Tower
April 7, 2021 by Dave Haynes
This is a digital clock tower feature on an office building in central Kansas City, using generative art to suggest the time and weather. …
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Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium
April 1, 2021 by Dave Haynes
The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology …
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Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging
March 24, 2021 by Dave Haynes
Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products …
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Does Retail Really Need Roaming Robots With Screens That Try To Sell More Candy Bars?
March 22, 2021 by Dave Haynes
Robotics can be absolutely amazing in terms of applications – just consider the Mars rover and the companion helicopter expected to soon start test …
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Feeding The Content Beast With “Machine-Generated Creative”
March 17, 2021 by Dave Haynes
Feeding the content beast – steadily dealing with the insatiable appetite of a digital signage network – has been an issue for as long …
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Breakfast Evolves Mechanical Flip-Disc Signs As Kinetic, AI-Driven Artworks
March 15, 2021 by Dave Haynes
If you have been around the industry for a while and Digital Signage Expo was part of your travels, you may remember 4-5 years …
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AI Analytics Startup AdMobilize Fully Acquired By Longtime Backer Rokk3r
February 23, 2021 by Dave Haynes
Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and …
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Navori Debuts Built-In-House, AI-Based Audience Measurement Platform
February 23, 2021 by Dave Haynes
The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s …
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Look Ma, No PC: AdMobilize’s Audience Measurement Running On Samsung Smart Displays
February 17, 2021 by Dave Haynes
One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded …
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Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC
January 27, 2021 by Dave Haynes
The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla …
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DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics
January 18, 2021 by Dave Haynes
My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into …
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