Ardinger new president of Digital Screenmedia Association
April 27, 2011 by Dave Haynes
Nanonation‘s Brian Ardinger is the new president of the Digital Screenmedia Association. Ardinger, the SVP & Chief Marketing Officer for Nanonation, was named at the …
Read more17,000 people talking about signs this week … at a different show
April 26, 2011 by Dave Haynes
Here’s something to think about … There are scores of companies and their staff attending the CETW show this week in San Francisco, talking …
Read morePutting the social buzz in venues by going big
April 26, 2011 by Dave Haynes
Think about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and …
Read moreCETW in San Fran: Not there, but if I was …
April 26, 2011 by Dave Haynes
The tail-end of one big RFP and the front-end of another one I am starting to pull together for a client means there’s no …
Read moreSears Canada using Skype video and screens to drive fashion buying
April 22, 2011 by Dave Haynes
Sears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers …
Read moreHow we shop and spend, and how Digital OOH fits in
April 21, 2011 by Dave Haynes
The Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is …
Read moreIf you develop content in the digital signage sector, read this stuff! And yes, that's an order.
April 20, 2011 by Dave Haynes
If you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the …
Read moreFirst responder-focused digital signage network starts to roll
April 20, 2011 by Dave Haynes
It has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together …
Read moresignagelive now lets clients run platform in language of choice
April 20, 2011 by Dave Haynes
New digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying …
Read moreDSA announces industry excellence award winners
April 18, 2011 by Dave Haynes
The Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments …
Read moreSilos make selling Digital OOH at agencies tough: agency CEO
April 18, 2011 by Dave Haynes
Tim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel …
Read morePutting up a screen does not make you a medium: agency CEO
April 18, 2011 by Dave Haynes
Last week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from …
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