Symon Beefs Up Senior Team With Three Hires
August 28, 2012 by Dave Haynes
Symon Communications has been beefing up its sales leadership, bringing on three keys in key roles in August. Dave Carbone has left from Hewlett …
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Lil Wayne’s Projection-Mapped Mannequins
August 24, 2012 by Dave Haynes
If you can projection map a church, doing the same on a couple of retail mannequins would have to be dead-easy. Still, a project …
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Gas Retailer Rolling Out Interactive Displays At Pumps
August 24, 2012 by Dave Haynes
Saint John, New Brunswick-based Irving Oil – a big player in gas retail in Maritime Canada and upper US Northeast – has introduced a …
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Research: Humor, Character Development Matter Most In TV Ads
August 22, 2012 by Dave Haynes
Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content …
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DSA Taking Entries For Content Awards; Big & Small Budget Work Judged Separately
August 22, 2012 by Dave Haynes
The Digital Screenmedia Association has started accepting entries for its DSA Crown Awards, “recognizing the impact of excellent content in out-of-home environments through the …
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Galante Moves To Corum
August 22, 2012 by Dave Haynes
The company that recently picked up the assets of MediaTile and eLiquid Media (aka firmChannel) has now grabbed a guy from another company going …
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Research: Nielsen Global Study Shows Price, Nutrition Biggest Grocery Buying Factors
August 21, 2012 by Dave Haynes
The research firm Nielsen has some really interesting survey results out today about consumer decision making in grocery – with findings that may seem …
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Ancient French Cathedral’s History Told Using Projection Mapping
August 20, 2012 by Dave Haynes
Projection mapping can be extraodinary, but the problem I have seen repeatedly with big public projects has been the absence of a real theme …
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Man Plans, Books Marriage Proposal on Digital OOH Network
August 18, 2012 by Dave Haynes
Now THIS is narrowcasting. A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. …
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Scala Canada Is Now Dot2Dot
August 16, 2012 by Dave Haynes
The software company Scala has done a deal with its Canadian office to break it off and make a new company out of the …
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DPAA Adds Russian And Romanian Members
August 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, …
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Signagelive’s Raffi Vartian Now Daddy Vartian
August 16, 2012 by Dave Haynes
Congratulations to signagelive’s Raffi Vartian and his presumably long-suffering partner Genevieve on the birth yesterday of their daughter, Eleanore Lucine Vartian. Quoting Raffi from Facebook: …
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