Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform
September 10, 2024 by Dave Haynes
The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, …
Read more
Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets
September 9, 2024 by Dave Haynes
Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built …
Read more
BMW Has Plans To Actually Sell Cars Clad In Changeable E Ink Full-Color Film
September 6, 2024 by Dave Haynes
Hat tip to German content partner invidis for noting this … here’s my take: When E Ink worked with BMW to make a demo …
Read more
Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic?
September 6, 2024 by Dave Haynes
Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem …
Read more
The Pro AV Tiger Is Stirring: Observations From Just-Finished InfoComm India
September 5, 2024 by Florian Rotberg
North Americans know about the annual InfoComm trade show that cycles between Orlando and Las Vegas, but may well be unfamiliar with how the …
Read more
How Obsidian’s Projection Screens Allow Venues To Keep The Lights On And Blinds Opened
September 4, 2024 by Dave Haynes
Projection has always been something of a fringe player in digital signage because of a series of technical barriers to adoption, most notably the …
Read more
MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research
September 3, 2024 by Dave Haynes
TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive …
Read more
Barcelona’s First Big LED Marquee Goes Up In Marina For America’s Cup, And Will Stay When The Boats Sail Away
August 30, 2024 by Dave Haynes
The famed America’s Cup sailing competition has started in the waters off Barcelona, and one of the new features down at the city’s marina …
Read more
Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo
August 30, 2024 by Dave Haynes
STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied …
Read more
Taiwan’s HANNspree Starts Marketing Energy-Sipping Reflective “ecoVISION Paper Displays”
August 30, 2024 by Dave Haynes
Taiwan-based flat panel display manufacturer HannStar, through its HANNspree division, has started advance marketing on what it calls an ecoVISION Paper Display – a …
Read more
Cranky Virtual T-Rex Greets Visitors To Down Under Dino Museum Show
August 29, 2024 by Dave Haynes
The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus …
Read more
Fake And Faux OOH Are Becoming More And More Fact
August 28, 2024 by Dave Haynes
Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what …
Read more