London’s Battersea Power Station Gets Projection-Mapped with “Apple Trees” This Christmas
November 7, 2025 by Antonia Hamberger
Nike used the same brick towers for an out-of-home campaing as early as 2013. Now, Apple has taken over the chimneys of London’s Battersea …
Read more
OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge
November 7, 2025 by John Berkovich
The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership …
Read more
VXT-Cielovision Partnership Lands Early Franchise Client in the U.S.
November 7, 2025 by Antonia Hamberger
Samsung has been heavily investing in its digital signage software platform, VXT, over the past few years. Unlike its older CMS, Magicinfo, VXT is …
Read more
Santa Monica Weighs Digital Billboard District Amid Preservation Concerns
November 6, 2025 by John Berkovich
Santa Monica, California, is considering a plan to introduce up to 16 large digital billboards along its famous Third Street Promenade and adjacent Santa …
Read more
Immersive AV Upgrade Transforms Storytelling at National WWI Museum
November 6, 2025 by John Berkovich
The National WWI Museum and Memorial in Kansas City has undergone a major audiovisual refresh, bringing the history of World War I to life …
Read more
Diversified Deepens Footprint in India as AV Market Readies for Take-off
November 6, 2025 by John Berkovich
Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to …
Read more
Perion Drops Its Own DooH Player – Possibly Killing the Third-Party CMS
November 6, 2025 by Antonia Hamberger
DooH providers using Perion to operate their networks and sell ad space may soon no longer need a separate CMS to play out campaigns. …
Read more
Hinkle Fieldhouse Adds Modern LED Systems Ahead of Centennial Season
November 5, 2025 by John Berkovich
Butler University in Indianapolis, USA, has completed a major digital upgrade at historic Hinkle Fieldhouse, introducing new LED video systems that bring modern fan …
Read more
Lamar Advertising Launches Nationwide Billboard Tribute to U.S. Veterans
November 5, 2025 by John Berkovich
Lamar Advertising has launched Heroes Across America, a Veterans Day Digital-out-of-Home campaign honoring U.S. Armed Forces veterans nationwide. Running from November 7 to 14, …
Read more
Should We All Be Outraged About Samsung Now Putting Digital Signage And DooH On Fridges? Nah.
November 5, 2025 by Dave Haynes
There has been all kinds of written and spoken pearl-clutching lately as word circulated in online tech publications that Samsung’s smart fridges had started …
Read more
Hackers Target LA Metro’s E-Paper Bus Stop Displays
November 5, 2025 by Antonia Hamberger
E-paper screens can also be vulnerable to cyberattacks – a fact demonstrated recently in downtown Los Angeles. According to local news outlet KTLA, several …
Read more
Moment Factory Expands Aura Series with U.S. and Canadian Installations
November 4, 2025 by John Berkovich
Moment Factory has launched its third Aura experience, Aura Grace Cathedral, in San Francisco, marking the immersive series’ first permanent installation in the United …
Read more