UK’s Sky Pairs High-End TV In Shop Window With Transparent LED To Amplify Key Reasons To Buy
April 29, 2025 by Dave Haynes
Here’s an interesting window marketing project that is touting a high-end TV by accentuating its on-screen highlights, sync’ing and reinforcing them 0n a much larger near-transparent LED that fills much of the shop window.
The effort supports the Sky Glass TV from the UK-based broadcaster and communications company also known as Sky.
The UK wing of Italian pro AV integrator M-Cube put together a plan that replaced static vinyl displays with a digital version that surrounded the physical TV product and amplified what the promotions reel on the TV was pushing out. This would be that super-thin, foil-like mesh that is roughly 90% transparent and allows images to flat while also lettig light in and allow shoppers and staff to see outside.
M-Cube, in a Linkedin post, says the effort was measured and found quite effective. John Magill, European Head of Store Design & Merchandising at Sky: “The results have been outstanding, with a 35% increase in customer engagement. The transparent screen allowed for more dynamic and flexible campaign messaging, creating a stronger connection with passers-by while keeping the store’s interior visible.”
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