UK’s LED Studio Gets Mainland Europe Footprint By Acquiring Germany’s Viavisual

February 18, 2025 by Dave Haynes

LED Studio has been doing most of its trade in its home country, the UK, and in the United States, but it now has a footprint into central Europe through the acquisition of a German firm, Viavisual.

The specialist for LED solutions has its headquarters in Freiburg, and will now be the DACH region branch of LED Studio. Among other things, a 500 square meter showroom and a European warehouse and repair center will be built in Freiberg.

Michiel Hettinga, who was CEO of Viavisual, will stay on as Director of the DACH region (Germany, Austria, Switzerland). “Having worked closely with LED Studio on numerous projects, I have always been impressed by the company’s relentless innovation, uncompromising quality and customer-focused ethos,” he explains.

With a headcount of three people, Viavisual was going to struggle to compete with much larger companies in that market, as well as support projects. That changes with this deal.

“The DACH region is a key market for LED Studio and establishing a permanent presence here underlines our commitment to providing our customers with exceptional service and innovative solutions,” Rob Bint, CEO of LED Studio, told content partner invidis. “Michiel and his team bring a wealth of experience that will ensure continuity for Viavisual’s existing customer base and enable us to build new relationships in the region. This expansion is a natural step as we look to further expand our global presence.”

The deal also gives LED Studio proximity into the Netherlands, France and northern Italy.

I like how the LED Studio guys go to market, with solid explanatory material available online, and product developments that are either different or tuned to market needs – like LED cabinets that are straight replacements for LCD video wall panels, and a new product I saw at ISE that directly addresses energy consumption concerns by reducing LED display standby power to zero.

I also like clinking beer bottles in the deal photo, instead of the classic grip and grin handshake shot or a crowd of people all doing a thumbs up.