Spectrio Launches Menu Board App Intended To Simplify, Streamline Messaging Across Multiple Use-Cases

July 18, 2024 by Dave Haynes

Spectrio has developed a set of online tools intended to streamline and simplify what can be arduous tasks of organizing, populating and updating business-critical digital menu boards, whether that’s at quick service restaurants, attractions ticket windows or business service and order counters.

The Tampa company’s new Menu Board App is position as a toolset that directly addresses common operational pain points through advanced content editing features and a centralized product management software platform. We all think of digital menus as fundamental these days to food services businesses, but menus are used for all kinds of applications across different industries.

From PR:

The CMS integrates with various data formats, feeds and 3rd party services. Spectrio is continually developing new integration capabilities to enhance automated workflows. In addition, Spectrio is in advanced development and testing of smart menu tools that auto-detect viewers and adjust on-screen content based on parameters set by the chain or store-level operators.

The new menu board tools are applicable across the restaurant and hospitality sectors, where digital menu displays are now commonplace, but are equally viable for other business environments that use updated menus – from auto dealer service counters to health care provider reception desks and attractions ticket counters.

“Our technology works with clients to ensure their order counters offer customers experiences that are both seamless and engaging,” says Robert Orndorff, VP of Product Management at Spectrio.

“Historically, creating menu boards from scratch has been a tedious task that requires a lot of manual work, and offers few tools to work with,” says Orndorff. “This enhanced solution streamlines the workflow and limits tasks, while also offering tools that allow customers to create the kinds of eye-catching menus that directly influence behavior and increase the value of average orders.”

Spectrio’s new Menu Board App allows menu management at scale, with a centralized platform that enables updates and controls from head office to any, or all, of a company’s locations.

Key benefits and features include:

• Editing flexibility;
• Dynamic content that updates in real-time;
• Templates and layouts for easy menu creation;
• Streamlined creation process and management;
• Centralized product library;
• Custom colors and fonts for brand use;
• Efficient product management and easy updates.

“Digital menu boards inside at order counters and outside in drive-thrus are now standard features in contemporary QSR settings. While that might all look roughly the same in the eyes of customers, the way they operate and the tools available can vary widely based on service providers,” says Tamara Bebb, CEO of Spectrio. “We’ve spent a lot of time listening to operators to understand their day-to-day challenges and refine our solution to help them win back time, while also enhancing what they can produce and publish to screens.”

“The benefits from digitizing menus for food services are the same for many other kinds of businesses,” adds Orndorff. “Think of operations like attraction ticket counters where shows and times regularly change, and sell-outs are common.”

Disclaimer: Sixteen:Nine is owned and published by Spectrio.