Fine Pitch LED Ribbon Adds To Industrial Feel Of FedEx Logistics HQ Lobby

July 10, 2024 by Dave Haynes

This is a good example of integrating an LED video wall into a corporate lobby without blowing capital, creative and operating budgets.

It is in the lobby of the headquarters for FedEx Logistics in Memphis – an 85 square foot ribbon that uses 1.25mm product from SNA Displays. It is 810-pixel-high by 6,240-pixel-wide, and the display frame is directly mounted on to sheet metal, giving the thing an industrial look.

Diversified did the installation and integration services for the project.

I like this because it demonstrates how a lobby display can have a big visual impact without physically filling an entire wall. A full screen would have at least tripled the hardware, and been unnecessary, given the content approach here. I like the amazing creative that turns lobbies into giant arcade games or waterfalls, but if the messaging goal is branding and corporate IDs, this works.

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