Video: Glitchy Creative Draws Shopper Eyes To This Digital End-Cap Fixture
May 27, 2024 by Dave Haynes
This is an interesting digital end-cap – or what the vendor calls e-shelf – going into an apparel retailer in Israel.
I like it because it effectively uses LCD ribbon strips as well as a larger “bar-type” stretched LCD on the top. The end-cap is intended to do a lift and learn thing that triggers content specific to the product that’s picked up. The shelf-edge LCD ribbons also function as price labels and can be updated from a central management software platform.
Nothing overly new here, but well executed. I like the glitchy content on the larger screens, which draws the eye.
The vendor is ReaLo from Tel Aviv.
Excellent use of human biology! Reflexive response to unexpected movement and color changes… this is the very essence of what digital signage can do! Get their attention… then try to keep it! Nice work…