Guest Post: How Generative AI Is Revolutionizing Product Image Creation

April 13, 2023 by guest author, Max Sinclair


Generative AI is a game-changing technology that allows for the creation of various forms of data, including images, text, videos, and photos, using algorithms and models. It has made a significant impact on eCommerce product image generation by enabling the creation of new images based on existing data.

Generative AI is a form of machine learning that involves training models on large datasets of images. These models then learn to generate new sets of images based on the patterns and features found in the original dataset.

In ecommerce, Generative AI can be used to create new product images. Consider a furniture retailer that wants to introduce a new product line but lacks images to showcase these products. By using generative AI technology, the retailer can easily generate product images that accurately depict the new products without the expense of costly photo shoots. Key advantages of employing this technology include:

  1. Speed: Certainly, generative AI enables the creation of product images at a faster rate as compared to that of any traditional methods. This is because a user can simply use their imagination and provide a text input for the scenario in which they would like their product to be displayed and they can get instant results within short amount of time, without the need of any manual editing or a costly photoshoot which can also be time consuming.
  2. Consistency: Another main benefit of using generative AI is the consistent style and quality of the images. This is essential for maintaining the brand identity as it ensures all the product images stick to a specific look and feel.
  3. Cost-Effectiveness: Generative AI is also one of the best ways of cost cutting. It basically saves the money spent on hiring a photographer, expensive shooting sets and a lot more.
  4. Customization: You can easily customize your product images based on the specific parameters. For example, a business can easily modify the product image to generate several colors, backgrounds, scenarios in which their product should display.
  5. Scalability: When it comes to large e-commerce platforms or retailers having thousands of products to showcase, generative AI facilitates the user to generate images at a large scale unique to the previous image.

In summary, generative AI provides several advantages for product image creation compared to conventional approaches. By utilizing this cutting-edge technology, companies can produce top-notch product images in a timely, efficient, and cost-effective manner.


Generative AI has revolutionized marketing and advertising by transforming the way businesses create product images and develop marketing strategies. By generating a large quantity of images in a short period, businesses can now reach their target audience faster than ever before, leading to improved customer experience and informed purchase decisions.

One of the most significant benefits of generative AI in marketing and advertising is the ability to create personalized product images and ads that cater to the customer’s needs and preferences. By analyzing customer data, AI models can generate personalized images and ads, increasing the chances of conversion.

However, one of the main challenges of using generative AI in marketing and advertising is the need for a large amount of data to train the AI models accurately. Businesses must have access to significant amounts of data to enable generative AI to create accurate and personalized product images.

Despite the challenges and limitations, the use of generative AI in marketing and advertising can provide businesses with a competitive edge in their respective industries. With high-quality product images and personalized marketing campaigns, businesses can attract and retain customers, ultimately leading to increased revenue and growth.


Generative AI technology has come a long way in creating high-quality product images that are comparable to those produced by professional photographers. This technological advancement has enabled businesses to create product images that are both consistent in style and quality. In contrast, human-created images can vary in style and quality, depending on the photographer’s skills and creative vision.

One of the primary advantages of generative AI-generated product images is their accuracy. For e-commerce platforms and retailers, showcasing accurate product images that match the product’s features and specifications is critical. AI models can create images that are highly accurate, including elements such as color, texture, and shape. In comparison, human-created images may contain errors or inconsistencies, such as incorrect lighting or angles, leading to inaccurate product representation.

To sum it up, while human-created product images still hold value, generative AI-generated product images offer several benefits in terms of accuracy and quality, making them a compelling option for businesses to efficiently create high-quality product images that accurately showcase their products to potential customers.


Max Sinclair, the Founder and CEO of, has developed a platform that utilizes Generative AI to enable sellers to create visually appealing lifestyle images for their products. Ecomtent is a tool that allows you to display your products in any situation you can think of. You can choose to have people of different ages, genders, and races in your images. Before starting Ecomtent, Max worked at Amazon for six years in various roles. During this time, he played a key part in launching Amazon Business (B2B) in the UK and ensuring the quality of customer browsing and cataloguing for Amazon’s launch in Singapore.

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