Philips/PPDS Tighten Technology Ties With Red Bull F1 Racing Team
March 28, 2023 by Dave Haynes
The Philips display brand and the people who sell it have tightened their ties and profile with the hottest team in Formula One auto racing – Oracle Red Bull Racing.
PPDS was already labelled as an Official Team Supplier, providing a variety of monitors and TV screens for the “paddock club” that sits atop the team’s garage on pit lanes. Now the company, the exclusive global provider of Philips professional displays, will have a role at the F1 team’s UK campus and at the various races on the global circuit.
Evolving and expanding its existing and highly successful partnership, PPDS will exclusively supply a series of advanced displays – including custom-built solutions designed exclusively for the Oracle Red Bull Racing hospitality team used at all Grand Prix weekends within the 2023 and 2024 Formula One World Championship season.
“We always look for our partners’ cultures to have synergies with our own,” says Christian Horner, Team Principal at Oracle Red Bull Racing and Red Bull Technology. “The emphasis on teamwork, partnership and innovation, and the entrepreneurial and agile ways of working at PPDS made them the ideal partner for us.”
Sort of interesting and immaterial side note: Horner is married to Geri Halliwell, better known from her pop star days as Ginger Spice.
From the PR:
Fuelled by collaboration, and a shared desire to lead from the front, this exciting partnership – which also sees PPDS provide Philips professional displays to Oracle Red Bull Racing for its state of the art Technology Campus in Milton Keynes, UK – follows the successful deployment of a series of advanced Philips professional displays, used to transform the VIP hospitality experience for guests in the Oracle Red Bull Racing Paddock Club during F1 race weekends.
Located above the team garages and pit lanes and overlooking the start/finish straight, the luxurious Oracle Red Bull Racing Paddock Club prides itself on providing unrivalled, beyond-the-grandstand, VIP hospitality experiences, bringing F1 fans closer than ever to the action as it unfolds, with access to an ever-evolving stream of live and pre-recorded content.
For the 2022 FIA World Championship Season, with a record-breaking 23 race schedule, spread over 20 countries, Oracle Red Bull Racing turned to PPDS to jump start a new and enhanced era of immersive experiences within their Paddock Club, replacing and upgrading an existing, more challenging multi-display line up, and to reduce the challenging lengthy installation process.
Understanding the incredible pressure that time constraints presented to the Oracle Red Bull Racing hospitality team during race weekends, PPDS collaborated with the team to design and build three custom, ‘larger than life’ 10m2 portable 4K UHD dvLED showcases.
Measuring 4.85m wide and 2.05m high, the spectacular 48 cabinet, 1.5 pixel, 8 x 6 Philips L-Line 9000 Series dvLED wall provided a commanding and engaging centrepiece to the Oracle Red Bull Racing Paddock Club, delivering the precise colour calibration and perfect resolution required to represent the team’s winning brand, while capable of showing multiple feeds at any one time, to present the full, immersive experience for their guests.
Going the extra mile, the LED walls feature a one-of-a-kind custom design, with the entire solution – manufactured in partnership with AMPCO Flashlight – built into two durable flight cases, allowing for ‘pop-up’ and ‘pop-down’ installation and de-installation, while ensuring safe transportation between races. Time concerns and pressures around set-up times have been dramatically reduced, with the displays pivoting out and joining seamlessly together, while being able to be installed within a couple of hours rather than days.
The Paddock Club experience is augmented with a further 17 other Philips professional displays – including 4x Philips MediaSuite professional TVs, 7x Philips AOC gaming monitors and x6 Philips 222B9T touch monitors – delivering near 360 visual experiences, with live race coverage, access to exclusive behind the scenes content, links to the Oracle Red Bull Racing pit lane, and audio feeds from the drivers and crew, as well as simulator experiences, among just some of the offerings.
All solutions will once again feature in the Oracle Red Bull Racing Paddock Club for all race weekends during the 2023 Formula One World Championship season, including at the inaugural Las Vegas Grand Prix.
“Oracle Red Bull Racing is a team driven by ambitions that mirror our own, optimizing results through teamwork, creativity and a firm understanding of the road ahead,” says Tim de Ruiter, Business Development Director at PPDS. “We are delighted to have not only renewed our partnership but expanded it, supporting its teams from trackside to the Technology Campus, as we work together to develop tailored solutions for the future.”
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