Ukraine Gas Station Builds Displays Into Forecourt Architecture (Despite … Everything)

August 16, 2022 by Dave Haynes

Gas stations have been a focal point for digital signage installations for many years for the simple reason that they literally drive a lot of traffic, but much of what’s been installed at them has been pretty mundane. Screens embedded in the fuel pumps. Screens in store windows. And screens inside the store over the soda fountains or other food stations.

So I was intrigued by this video on Linkedin – from embattled Ukraine – showing a gas station that nicely builds screens into the forecourt architecture.

The solutions provider Innovative DMC has a post up showing how what I assume are LED displays are built into the canopy and support columns in the forecourt of the station in Kiev, relaying information and also waving the Ukraine flag. I can’t read Ukrainian, but presumably these screens are relaying fuel prices and promoting offers inside the C-store.

Update: Innovative DMC did the digital menu displays inside the store, but not the integration of these outside screens. Its post was about celebrating being part of the overall project. I dunno who did those outside screens.

Great to see something different, and a little amazing (and encouraging) to see this coming from Ukraine, given what’s been going on there the last few months. Slava Ukraini!


  1. Paul Fleuranges says:

    That’s dope. The digital definitely gives the entire gas station a vybe.

  2. Alexander says:

    We contacted the IT department of these gas stations network and they replied that Innovative DMC was not involved in the implementation of the LED screen project. This is not the only case where this company takes credit for other companies projects

    1. Dave Haynes says:

      Thanks for your comments Alexander. I rely on companies being accurate about the origins of projects promoted in their PR and social media efforts. I’d welcome any further details about the project and who was involved. This is the Linkedin post that references the project and this company’s involvement. –

  3. Alexander says:

    I can give you the contacts of the engineer who is responsible for these screens and ask yourself.

  4. Alexander says:

    The management of the gas station network UPG can sue for this untruth. Remove this news. It is not true. Contact me and I will give you their contact information.

  5. Andrey Kravchuk says:

    I want to clarify the situation. Obviously, there was a misunderstanding. For several years InnovativeDMC has been a partner in software and hardware for the chain UPG (digital menu board and sound) at the gas stations. Specifically, the video at the link presents a case about innovative approaches of the UPG and in particular with the use of LED screens. There was NO talk about the fact that it was the Innovative DMC company that installed these LED panels. I really hope that now everything is very clear to everyone.

    1. Dave Haynes says:

      Thanks for that clarification. There’s nothing wrong with celebrating your company being part of a great-looking project. I made some assumptions based on the original Linkedin post, which included references to having LED and LCD solutions. It’s all good, as the kids say.

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