Builders Using Projection Mapping To Show & Market Floor Plans For Residential & Commercial

May 18, 2022 by Dave Haynes

Digital signage and interactive screen technology have been used for years to help market both commercial and residential real estate properties at facilities like presentation centers. Being able to view photo slideshows and videos is helpful, as are things like 3D/360 degree movies, in getting a sense of the look, feel and scale of a building.

But architects and builders are also using life-size projection to let potential buyers and renters physically walk through a floor plan.

A video on Linkedin got me into a bit of rabbit hole, discovering several companies going at the concept of using warehouse spaces, overhead projectors and edge blending software to do projections of architectural plans.

An Australian company called Lifesize Plans has even patented its concept and is marketing franchises.

Integrator Vision One, also in Australia, has a very technical post online about how it went at the challenge, using six 12K Epson projectors.

It’s an interesting concept. Not cheap, certainly, but much, much cheaper than physically building a roster of model homes with different plans and scales. With this, countless floor plans could be shown in one space, so buyers could try out different ideas and designs.

It would be particularly interesting in commercial real estate, as the decision-makers leasing a floor that’s just a shell could walk, analyze and suggest revisions based on flow, size and location.

Overhead projection creates the modest problem of casting the shadows of the people walking around. That could be solved by using LED floors, but projection is going to be less cost and higher resolution – which be critical in showing things like drawings and measurements.

Here’s a video of how it works for residential using Lifesize …


  1. David Drain says:

    That is so freaking cool! And useful!

  2. Ali Rafiee says:

    Hello Sir This is outstanding technology which have so many implications such as GIS and BIM and we are absolutely convinced, using your technology and services is one of the best options for our great project which we are managing to do later on such as cost estimating, facility efficiency and pin point precision to project management , so would you please help us to know as much as possible about your technology and products to choose the best way of doing our job. Thank you so much Best Regards

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