Tech Giant Hewlett Packard Using Big LED To Immerse, Inspire At Houston HQ
April 19, 2022 by Dave Haynes
Tech giant Hewlett Packard Enterprise (HPE) has worked a series of large LED displays into its global headquarters in the Houston area, with a goal of providing immersive experiences, as well as artistic and inspirational pieces, and branded content.
The big wow moment comes in the lobby, with a 28-foot tall and 13-foot wide 2.5mmm pitch LED. Along the scale, the display is a bit different from most lobby installations that tend to use a landscape set-up.
There are three other installs around the HPE building:
The Fishbowl is an immersive installation including two LED walls and an LED floor with glue-on-board pixel packaging, also made with a 2.5mm pixel pitch. Each face within the Fishbowl is approximately 7 feet by 11 feet with a resolution of 900 x 1,440 pixels.
The Immersive Theater is HPE’s in-house cinema-style room, equipped with stadium seating. The 1.25mm pitch display has a 15-foot radius. It is roughly seven feet tall and 50 feet wide. To enhance the Immersive Theater experience has a 15.5-channel theater sound system. On the outside of the theater is a new, convex-curved 1.25mm LED video wall with a 13-foot radius.
The PlayGround, a space designed as an executive briefing center, has a 1.25 mm pixel pitch video screen that’s 7’5″ tall by 13’1″ wide. Included in the space are interactive screens and tables, informative signage displays, Oculus experience systems, and even HPE/ Mercedes’ full-sized F1 Car located at the entrance.
“HPE has created an atmosphere that conveys ‘cutting edge technology’ but in a way that really blends well within its architecture,” says Jason Helton, EVP at SNA Displays. “A well-integrated digital display network works when the pieces feel natural instead of jarring, when you sense you’re in a high-tech space before you’re even consciously aware of it. That’s the key to incorporating LED technology into a brand-enhancing experience, and this project is a perfect example.”
HPE has also schemed in a large-format exterior LED spectacular for the HPE campus for later this year.