New Nike Rise Store In Seoul Uses Run Club Data To Drive Visuals On Giant Feature LED Wall

August 12, 2021 by Dave Haynes

Nike seems to endlessly roll out new tech-driven concept and flagship stores, but one that just opened in Seoul is interesting for the way it blends a BIG LED feature wall with real-time data.

The 24,000-square-foot Nike Rise store, which opened yesterday, has a three-story fine-pitch LED display that shows real-time running stats from the local Nike Run Club community.

It also has an LED ribbon and canopy at the entry, ribbons elsewhere in the store and, a little curiously, a screens on ceiling mounts trip that looks straight out of 2009.

There is also an interactive RFID-enabled digital merchandising tables that does the old “put a shoe here and stuff about it will come up on the screen” thing.

Here’s a quick video: