Not sure where this is – let’s just assume Switzerland.
It is a combination of an interactive display for chocolate giant Lindt, likely at a flagship store or some sort of corporate venue, like the company’s new Home of Chocolate Muesum.
Based on what’s evident in the video, users walk up, tap a reader and that triggers a Rube Goldberg device that ends with the on-screen figure dispensing a chocolate package from a vending slot below the screen.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.