The QSR industry has been dramatically impacted by COVID-19, and some operators have fared much better than others for the simple reason that they had drive-thru lanes.
If the business relied on walk-in and dine-in traffic, they were in trouble. But if they had drive-thru lanes with pre-sell and menu displays, they tended to make out OK. What might have been 70% of their business went up past 90%.
Last week I moderated a roundtable panel on digital signage and the QSR business, chatting for almost an hour with top people from companies active in the space – both vendors and end-users.
The Digital Signage Power Hour was hosted by AVIXA and sponsored by STRATACACHE. I led a discussion with Dan Williams from Stratacache, who worked with McDonald’s on its massive digital deployment, Sara Grofscik of Samsung, who runs the QSR business there, Dave Petricig of PingHD, and Todd Hoffman, the digital lead for Krispy Kreme, and the subject of a recent 16:9 podcast.
The session starts with me rattling through some observations, and then we dive in.
AVIXA’s Marcella Walsh can be heard at the back-end, answering some listener questions.
You can also watch the webinar online here …
No transcript on this one. Too many competing voices!
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.