A sure sign that Direct View LED display tech is getting mainstreamed is a new case study showing a big, three-sided display cube over a sports bar in Green Bay, Wisconsin.
Now keep in mind this is a bar adjacent to Lambeau Field, home of the storied Green Bay Packers NFL team, but still …
The bar, called The Turn, has a 1.92mm pixel pitch LED “cube” from SNA Displays looming over the bar and bisecting banks of flat panel displays. The screen runs a variety of live and scheduled content, including game day broadcasts. Each side is 4’5″ high by 7’10” (702 x 1,248 pixels).
The integrators set the three sides at 90-degree angles so that on-screen content can be seen from many vantage points in the bar.
The bar is part of a mixed-use development called Titletown, and the integrators – Camera Corner Connecting Point (CCCP) – put a 2.5mm SNA display that has enough pixels for HD in the lobby of a nearby office block.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.