Another Anamorphic LED Public Art Board Surfaces, This One In China

October 9, 2020 by Dave Haynes

This is a big wrap-around DV LED display on the corner of an urban shopping plaza in Chengdu, China, using 3D animation techniques to create the illusion that a Star Trek ship is emerging from the building.

The set-up is VERY reminiscent of a board in Seoul that also also shows public art.

You will notice that the creative, while amazing, is an anamorphic illusion that has a viewing sweet spot. The videos for this and the one in Seoul all show this angle. I’m not sure what it looks like if the camera was taken 100 feet to the right and looked head on. My impression is the 3D effect is diminished or goes away.

That doesn’t take away from the effort or impact, as there is lots of public art out there that’s best viewed a certain way.

Here’s the similar set-up in action in Seoul. 

Amazing, but here is a still from the corner sweet spot, and the front.


The videos suggest this is Samsung’s outdoor DV LED, but I have not seen anything confirming that. I actually have my doubts, given how many – 100s, maybe 1,000s – alternative LED suppliers are in that country. It would be very hard for an out-of-country supplier to compete. 

  1. Guy Campos says:

    The LED technology can ben replicated but is it as easy to copy the work of the creative studio behind the wave that Samsung just signed a content partnership with?

    It’s something of an LED unidentified flying object.

  2. Deon Govender says:

    Ian interested in the anamorphic Illusion led indoor and outdoor screen. Please contact me to discuss further

    1. Dave Haynes says:

      You would need to have the work done by one of the content companies out there. The best ones are arguably D’strict in Seoul and Moment Factory in Montreal, but more and more companies would have the capability to design this sort of thing.

      Two things to keep in mind:
      1 – this is a function of creative, not hardware (it doesn’t take a special kind of display to do these kinds of illusions
      2 – most of these only work well from a specific angle … the effective viewing come for the illusion is fairly narrow and it won’t evident looking at it from most angles

  3. Phung Nguyen says:

    Thanks Dave,
    I have two briefs came in today, exactly what I need: anamorphic Illusion led indoor and outdoor screen. I will try to get in touch with the two content production companies you mentioned above.
    Thanks again, Dave

  4. Phung Nguyen says:

    Hi Dave,

    We are planning to book this media in Seoul and America. I wonder if your company can help us as our media agency.

    1. Dave Haynes says:

      Sorry, but I don’t do creative. Have sent you a note with a contact suggestion.

  5. Angela says:

    Pls help /suggest we are interested in setting up in India

  6. Mohsin ahmed khan says:

    Anybody tell me how to make this board ? I want to learn how to make this board i have a advertising company in pakistan so kindly give me information how to make this 3d borad

Leave a comment