Survey: Few End-Users Have A Solid Grasp Of DV LED Display Tech
October 8, 2020 by Dave Haynes
I’ve already had a diverse bunch of companies contribute to the survey I am doing to shape an updated report on direct view LED, but would certainly welcome more.
Among the questions asked and answered is the level of awareness and understanding among partners and end-users. “Every end-user is a little different, but as a whole,” I ask in the survey, “how would you describe the level of knowledge of buyers considering DV LED for projects?
Almost no one described end-users as very knowledgeable and most say customers have a grasp of the basics, but need a lot of hand-holding and advice. More than a third of respondents say their end-user clients are wholly unfamiliar.
That pretty much validates the need for things like this special report I am prepping, as well as education efforts by vendors, event companies and trade associations. Purchase orders tend to happen more often when customers are fully comfy with their understanding of what they’re buying.
The survey is open to vendors, solutions providers/integrators, and end-users. It doesn’t take long. The intent is to have an update on the original 16:9 LED report, from Q1 2018, ready by Q1 2021.
Here’s the link to the survey: https://forms.gle/jCezcdWJY5CZew8Q7
I have been selling LED on the very high end for many years. Barco, Leyard, Christie and Unilumin. My experience is that premier products are offed by the top 10 LED integrators. They have experts on staff. Their customers tend to be fortune 500 companies. Most of the end users have staff that have also done their homework and know the difference between top tier LED and bottom shelf product. They are essentially experts now too. That was not always the case. Im assuming that the 6% (very knowledgable customer category) are dealing with a different level of product and are down the food chain. The stuff that does not have US service or repair capability. A lot of people buy off Alibaba.
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.”
? Benjamin Franklin