Advocates for Connected Experiences is an umbrella organization created several months ago, that pulls together the people and shared interests of a variety of organizations that deliver experiences to guests.
That can be in places like retail, in museums, commercial properties or theme parks.
The short form for the group is ACE, and it was pulled together and somewhat driven by the Digital Signage Federation – notably past and present board members like Kim Sarubbi, Beth Warren and Laura Davis-Taylor.
One of the early efforts from ACE has been a monthly series of online discussions about important topics, that pull together top people from member organizations. The most recent one was about connected experiences now and post-COVID, as we all all hope there is soon a post-COVID.
I was the moderator for the discussion, and this is the audio track, which is roughly one hour.
The panelists included folks from Shop!, SEGD, Geopath, the DSF, the Location-Based Marketing Association, Blue Telescope, The Experiential Designers and Producers Association, Retail Touchpoints and AVIXA.
There’s a lot of voices and you won’t always know who is saying what, but the content is worth any confusion you might experience.
TRANSCRIPT – skipping this episode … too many voices to sort out who said what. Anything particularly brilliant was not me.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.