This is just flat fantastic creative work by the Seoul digital shop d’strict.
It’s a three-dimensional illusion of a wave washing around inside a big glass cube looking over a heavily trafficked section of Seoul. It is showing on a 90 meter wide by 20 meter tall direct view LED board.
It’s just art, and not tied to a brand, as far as I can tell.
The whole 3D virtual waterfall thing has now been done many times, but I have not seen anything like this. Very, very clever and hard to miss. D’strict also did this for a Korean tire manufacturer, in its R&D center lobby.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.