ScreenCloud has been around for five years now – a pure software startup that aimed to bring web technology fully into digital signage.
Now the London-based company has roughly 100 staffers in the UK, US and Thailand, and is evolving from having an SMB focus into servicing enterprise business.
I’ve spoken to co-founder Mark McDermott in the past for this podcast, but I wanted to catch up for a couple of reasons.
First, I wanted to know why such a relatively young platform was completely re-architected recently.
But I also wanted to dig into some thoughts from Mark I saw online about workplace communications and digital signage more generally, in a time when a pandemic has left on-premises screens unseen, and many to most workers doing their jobs at home.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.