Many people, myself included, have expressed a lot of interest and enthusiasm for LG’s transparent LED film, which has been shown at numerous trade shows but has not really shown up away from exhibit halls.
But here’s a real world application of the film, on the mall-facing windows of a large Swedish apparel retailer’s flagship store (possibly/probably in Stockholm, but maybe Oslo).
KappAhl has some 370 stores in the Nordic countries, as well as Poland. This one uses LG’s low-rez LED film on the store windows for basic messaging that just kinda pops up and disappears, which is a big value of transparency.
There are other transparent display products out there, but they aren’t all that transparent when viewed from the side that is not illuminated. US-based Impactrum and Korea’s Inotouch also have product that is film-based and truly or mostly see-through.
The store also, nicely, uses LG’s stretch LCDs, and integrates queue management into a big video wall at the payments area.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.