Indiana Middle School Cleverly Barters For Its Signage CMS
February 19, 2020 by Dave Haynes
It is tempting, of course, to focus coverage of digital signage projects on big-dollar projects that have lots of visual sizzle, but much of the installed base is much more modest, and at the heart of what the industry services.
Here’s a good example of a modest, but nicely done project at a middle school in Indiana. The 100-year-old Sarah Scott Middle School in Terre Haute runs a digital signage network aimed at informing students and faculty, using the CMS and content templates of Rise Vision.
One interesting wrinkle – the school (like many/most) has limited funds, so when it wanted to upgrade its software license, the teacher/IT guy at the school went to a local sporting goods dealer and did a barter deal. “Over the years Bagnoche Sports has made all of our academic t-shirts, athletic team t-shirts, shirts for faculty, sports teams uniforms, you name it,” explains teacher Tony Smodilla, who offered to promote the business on the school’s digital signage network in exchange for sponsoring the CMS SaaS subscription.
Smodilla also makes heavy use of Rise’s templates library.
True. Barter deals are great as many cannot afford Digital Signage and usually doubt the ROI on Digital Signage. I never expected a school can pull it off. Amazing !!! Teachers are indeed clever.
One of our customers, a multi-brand cosmetics retail chain (health&glow) with 200+ stores in India capitalized on the screens so well, they ended up making more than they paid for the CMS and the displays combined. The retail chain runs product usage videos and promotion videos of brands like Loreal, Benetton (they sell perfumes too), Olay, etc and these brands pay the retail chain handsomely. Who would deny visibility across major metro cities with 200+ relevant locations?