Vern Freedlander of Bannister Lake On The Role Of Dynamic Data In Digital Signage

January 22, 2020 by Dave Haynes

Dynamic data has grown into a buzz phrase in the digital signage industry, with lots of talk about how the ability to automate and visualize data results in relevant, always updated and fresh content on screens.

It’s relatively new to many companies in this industry, but for a few, it’s old hat.

A little company in the Canadian tech hotbed of Kitchener-Waterloo has been doing dynamic data for a quarter-century. Bannister Lake‘s roots are in dynamic graphics for broadcasters, and that’s still a big business. But the company also does dynamic data for digital signage, and is growing that side of the business.

If you watched any of the big matches at the US Open tennis tournament last fall in New York, you saw an amazing set of LED displays at the venue showing graphics and stats. That was Bannister Lake under the content hood.

I spoke with industry veteran Vern Freedlander, who’s now a part of the Bannister Lake team.

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